Partnership with The Bengal Chamber of Commerce & Industry charts a roadmap for technology, creativity, and commerce-led transformation in Eastern India
Kolkata, West Bengal — August 2025: Dentsu India, in strategic collaboration with The Bengal Chamber of Commerce & Industry (BCC&I), has unveiled the inaugural Roaring Bengal Report, a landmark initiative placing Bengal at the heart of dentsu’s Bharat growth vision. The report marks a decisive shift in the network’s India roadmap—positioning the state not on the periphery but as the strategic hub of its multi-regional ambition.
Bengal’s potential is backed by strong economic fundamentals. Since 2017, the state has attracted investment proposals worth ₹13.55 lakh crore, supported by over 6,000 acres of industrial land and a progressive policy environment. With a projected Gross State Domestic Product (GSDP) of ₹18.74 lakh crore by 2025, Bengal ranks among India’s fastest-growing consumer economies. Emerging sectors—ranging from green energy and smart infrastructure to fintech, AI, and digital skilling—are powering a purpose-driven, innovation-led growth model.
Narayan Devanathan, President & Chief Strategy Officer, South Asia, dentsu, said:
“Bengal is not just part of our Bharat strategy, nor are we merely dipping our toes into the East. We are making a bold, long-term commitment. The Roaring Bengal Report is not commentary; it is our call to co-create Bengal’s future.”
Abheek Biswas, AVP, Consumer Insights, dentsu India, added:
“This is a moment of inflection. From AI clusters and clean energy to inclusive skilling, Bengal is building with precision and purpose. The Roaring Bengal Report aligns us to this momentum, firmly and fearlessly.”
Welcoming the initiative, Arnab Basu, President, BCC&I, said:
“Bengal is rising with intent, and this report is more than insight—it is a roadmap for the future. Dentsu’s global expertise combined with sharp local relevance makes this collaboration both timely and transformative.”
Harsha Razdan, CEO, South Asia, dentsu, emphasised the action-driven approach: “This is not just a report—it’s a roadmap backed by resolve. We will embed Eastern insights into Dentsu Lab India, host co-creation workshops across Bengal, and scale skilling efforts to prepare the next generation for leadership in technology, media, and innovation. These are measurable, mission-driven commitments to build Bengal’s future, together.”
The Roaring Bengal Report will serve as a navigational tool for businesses, policymakers, and creators, highlighting opportunities to unlock Bengal’s cultural, commercial, and creative potential on both national and global stages.
About Dentsu India
Dentsu India is part of dentsu, a global leader in integrated marketing, communications, and digital transformation. Through its network of agencies and innovation hubs, dentsu India partners with brands to deliver business growth powered by data, creativity, and technology.
To access the full report, please click here:
https://www.dentsu.com/in/en/reports/asset_single_article___the_roaring_bengal_report
