16-year Levi’s® veteran to lead growth, market expansion, and brand relevance across key emerging markets
San Francisco & Bangalore — August 8, 2025:
Levi Strauss & Co. (NYSE: LEVI) has announced the appointment of Hiren Gor as Managing Director for South Asia, Middle East & Africa (SAMEA), effective immediately. A seasoned Levi’s® leader with over 16 years at the company, Gor steps into the role following a successful tenure as General Manager for the South Asia region.
During his leadership in South Asia, Gor transformed the business into a high-performing growth engine—driving the retail fleet transformation, launching the brand’s iconic store strategy, scaling digital and omnichannel operations, and building agile, high-impact teams in one of the world’s most competitive apparel markets.
In his new capacity, Gor will oversee operations across South Asia, the Middle East, and Sub-Saharan Africa as Levi Strauss & Co. deepens its presence in emerging markets with significant growth potential.
Gianluca Flore, Chief Commercial Officer, Levi Strauss & Co., said:
“Hiren has consistently demonstrated strategic clarity, operational excellence, and a deep connection to our brand. As we sharpen our focus across the SAMEA cluster, his proven track record positions him to strengthen our commercial performance and deepen our impact in these dynamic markets.”
Expressing his vision, Hiren Gor stated:
“It’s been an incredible journey building the South Asia business with our passionate teams and partners. Levi’s® has always stood for purposeful innovation and enduring style, and I’m excited to take this legacy forward across a region as diverse and full of potential as SAMEA. Together, we will scale new heights in connecting with our fans and delivering growth as the definitive denim lifestyle leader.”
The appointment underscores Levi Strauss & Co.’s commitment to sustaining positive growth momentum and keeping the Levi’s® brand at the centre of culture across its diverse global markets.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs, markets, and sells its products in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of brand-dedicated stores. Levi’s® products have become cultural icons, synonymous with innovation, authenticity, and enduring style.
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