From irresistible offers to gamified Instagram treasure hunts, the brand turns August 11–15 into a nationwide pizza celebration.
Mumbai, August 12, 2025: Oven Story Pizza, known for its bold flavors and creative campaigns, is marking India’s 79th Independence Day with Freedom Week — a five-day, flavour-packed celebration running from August 11 to 15. Designed to bring together pizza lovers across the country, the campaign blends irresistible deals, surprise rewards, and an innovative gamified experience on Instagram.
The celebration transforms the traditional pizza indulgence into an interactive festival, featuring daily offers such as:
Free Garlic Bread with every order
Complimentary Choco Lava Cake to sweeten the occasion
Buy 1 Get 3 Pizzas for unlimited indulgence
Specially curated combo meals at pocket-friendly prices
In a digital-first twist, Freedom Week also introduces a week-long treasure hunt on Instagram. Each day, Oven Story will release a series of 79 exclusive promo codes via Instagram Stories, unlocking rewards ranging from free add-ons and meal upgrades to the ultimate prize — free pizza meals for an entire group of friends.
“Independence Day is more than just a date on the calendar — it’s about community, expression, and shared joy,” said Nishant Kedia, CMO at Rebel Foods. “With Freedom Week, we’re creating moments that go beyond great taste — offering excitement, interaction, and unforgettable memories.”
The initiative aims to blend indulgence with fun and social engagement, ensuring that the spirit of freedom is celebrated not just with words, but with every slice of pizza shared.
About Oven Story Pizza:
Oven Story Pizza, part of Rebel Foods, is celebrated for its innovative range of pizzas that pair bold flavors with quality ingredients. Known for pushing creative boundaries in both taste and campaigns, the brand continues to redefine how India enjoys its favourite comfort food.
Oven Story’s social media handles:
Instagram: https://www.instagram.com/ovenstory/
Twitter: https://twitter.com/Oven_Story
