Brand celebrates ₹200 crore milestone and 11% market share with message to ‘Be Vocal for Local Brands’
Mumbai, 13th August 2025 – Mankind Pharma, India’s fourth-largest pharmaceutical company, has launched a bold Independence Day campaign for its antacid brand Gas-O-Fast, urging consumers to embrace Indian solutions for home-grown digestive issues. With ₹200 crore in revenue and an 11% share of the Indian antacid market (IQVIA data), Gas-O-Fast positions itself as the Asli Indian Solution rooted in the country’s culinary traditions.
The campaign, rolled out on YouTube and Meta platforms, draws on India’s love for bold, flavour-rich food while spotlighting jeera (cumin) – a time-tested home remedy for acidity. By blending traditional Indian wisdom with modern, fizz-powered formulation, Gas-O-Fast delivers fast-acting relief designed for the Indian gut.
“This Independence Day, we are urging Indians to ‘Be Vocal for Local Brands’ and reflect on a simple truth – if our food is proudly desi and our acidity is undeniably desi, our relief should be just as desi,” said Joy Chatterjee, Vice President, Sales & Marketing Head, Consumer Business Unit, Mankind Pharma. “Gas-O-Fast isn’t just about treating acidity; it’s about reclaiming our digestive independence with ingredients rooted in our culture, in line with the Make in India vision.”
The campaign also reclaims jeera’s place as a hero ingredient in digestive care, modernised for today’s fast-paced lifestyles without losing its desi essence. “Jeera isn’t just a spice in Indian kitchens, it’s been our digestive companion for centuries. We’ve simply adapted it to meet modern needs,” added Chatterjee.
The Independence Day film is now live on Gas-O-Fast’s YouTube channel and across its social handles, encouraging Indians to choose Made in India solutions that understand their lifestyle and palate.
About Mankind Pharma
Mankind Pharma is one of India’s largest pharmaceutical companies, dedicated to providing affordable and quality healthcare products. Through innovation, quality manufacturing, and consumer trust, the company offers a wide range of prescription medicines, OTC products, and wellness solutions, touching millions of lives across the country.
Link to the campaign video: