Aurafest debuts with seven curated product lines blending culture, heritage, and tradition across incense, wellness, devotional, luxury serveware, and artisanal goods.
New Delhi, August 2025: Sumit Govind Sharma, serial entrepreneur and Founder Director of Monarch Hospitality, has announced the launch of his latest premium lifestyle venture, Aurafest, under its flagship brand Pranom. Positioned at the intersection of culture, heritage, and tradition, Aurafest is designed to bring Indian craftsmanship and spiritual sensibilities into contemporary lifestyle experiences.
Aurafest debuts with seven curated product lines that span incense, artisanal wellness products, devotional offerings, luxury serveware, and handcrafted goods. Each line is rooted in authenticity and Indian heritage, reflecting Pranom’s vision of preserving cultural traditions while catering to modern consumer aspirations.
Speaking on the launch, Sumit Govind Sharma said, “Aurafest is more than a lifestyle brand; it is a cultural expression. With Pranom as our flagship, we are building a portfolio that celebrates India’s rich traditions and craftsmanship while offering contemporary utility and luxury. This is our way of creating experiences that are deeply Indian yet globally relevant.”
With Aurafest, Sharma extends his entrepreneurial footprint into premium lifestyle retail, strengthening his diverse portfolio beyond hospitality and reaffirming his commitment to building culturally inspired ventures for discerning consumers.
About Aurafest (Pranom):
Aurafest, under its flagship brand Pranom, is a premium lifestyle venture by entrepreneur Sumit Govind Sharma. The brand offers a curated portfolio of incense, artisanal wellness, devotional products, luxury serveware, and handcrafted goods. Built on the essence of culture, heritage, and tradition, Aurafest aims to bring timeless Indian artistry into contemporary living.
About Sumit Govind Sharma:
Sumit Govind Sharma is a serial entrepreneur and Founder Director of Monarch Hospitality. With diverse interests spanning hospitality and lifestyle, he has consistently introduced innovative ventures that blend Indian heritage with modern consumer needs.
