Brand marks milestone with anniversary box and new high-performance launches
National, August 20, 2025: Eleven years ago, in a small Coimbatore kitchen with a blender, a ₹5,000 investment, and a spirit of experimentation, Megha and Pritesh Asher began what would become a revolution in India’s skincare industry. Today, Juicy Chemistry stands as the country’s most trusted certified organic skincare brand, a global name known for purity, performance, and purpose.
What began as a quest to strip skincare back to its essentials has grown into a movement. From hand-blending oils at home to running a state-of-the-art R&D and manufacturing facility, Juicy Chemistry now exports to the UAE, USA, Australia, South Africa, and France, and proudly holds the ECOCERT (France) COSMOS Organic certification.
Beyond milestones, Juicy Chemistry has carved its identity as a disruptor. From launching India’s first certified organic makeup line, Color Chemistry, to campaigns like “Bare With Us” that normalise real skin, the brand has consistently challenged conventions. Its barrier-first formulations combine functional plant actives with advanced biotechnology, delivering products that are both ethical and results-driven.
As it enters its 12th year, Juicy Chemistry is looking ahead with an ambitious lineup of innovations. New launches include the 3% Caffeine + Peptide Eye Serum, Active Hair Growth Serum, and 3% Ceramide + Copper Peptide Serum—products that showcase a future where organic skincare matches the performance of premium global beauty brands.
Megha Asher, Co-Founder of Juicy Chemistry, said: “We’ve never chased trends; we’ve built trust. This anniversary isn’t just about looking back—it’s about moving forward with the same curiosity and commitment that started our journey. Knowing that millions of people trust us with their skin is our biggest responsibility and celebration.”
To mark the milestone, Juicy Chemistry has also unveiled a limited-edition anniversary experience box featuring founder’s favourites, cult classics, and nostalgic ingredients from its early days.
From a modest kitchen batch to a globally celebrated organic brand, Juicy Chemistry’s journey is proof that integrity-driven innovation can shape the future of beauty—one product at a time.
About Juicy Chemistry
Founded in 2014 by Megha and Pritesh Asher, Juicy Chemistry is India’s leading certified organic skincare brand. With a philosophy rooted in effectiveness, transparency, and sustainability, the brand has pioneered clean beauty innovations that are now trusted by millions worldwide.
