Brand partnership celebrates family moments, talent, and togetherness through India’s most loved dance reality show
Mumbai, August 22, 2025: Go Cheese, one of India’s most popular dairy brands from Parag Milk Foods Ltd., has partnered with Sony Entertainment Television’s Super Dancer Chapter 5 as a co-powered sponsor. The collaboration brings together Go Cheese’s ethos of family bonding and indulgence with the show’s celebration of young talent and heartwarming mother-child moments.
The latest season of Super Dancer, which premiered on July 19, showcases phenomenal performances by young dancers under the theme of mothers as the ultimate cheerleaders. The concept seamlessly aligns with Go Cheese’s positioning as a brand loved by families—particularly mothers who add joy, nourishment, and creativity to everyday meals.
“Go Cheese has always been about bringing families together through great taste and shared moments,” said Ms. Akshali Shah, Executive Director, Parag Milk Foods Ltd. “Our association with Super Dancer Chapter 5 is a natural extension of our bond with modern families. We are thrilled to be part of a show that combines entertainment, emotion, and inspiration—values that truly resonate with our brand.”
Throughout the season, airing on Sony Entertainment Television and streaming on SonyLIV, Go Cheese will feature in branded challenges, snackable content segments, and creative product integrations, reinforcing its role in enhancing family meals and fun occasions.
By partnering with Super Dancer Chapter 5, Go Cheese strengthens its connect with audiences nationwide, turning prime-time entertainment into a platform for celebrating togetherness and shared joy.
About Go Cheese
Go Cheese, from Parag Milk Foods Ltd., is one of India’s largest and most loved cheese brands, offering a wide range of products crafted for modern families. Known for innovation, quality, and taste, Go Cheese continues to be a household favorite across the country.