Festive film highlights gifting a Casio timepiece as a symbol of love, tradition, and timeless memories
New Delhi, August 21, 2025: Casio India, pioneer in timekeeping, has launched a special Onam campaign that celebrates the spirit of family and festive gifting. Rooted in tradition, the campaign presents the Casio watch as more than just a timepiece—positioning it as a symbol of enduring love, cherished memories, and the moments shared with family.
At the heart of the campaign is a film narrating the story of a mother welcoming her daughter into the family during her first Onam. The moment is marked with the gift of a Casio watch (Casio LTP-SN5YSR-5A), signifying blessings and a bond that transcends generations. Designed in India for India, the model reflects the cultural sensibilities of Indian consumers, reinforcing Casio’s commitment to creating locally relevant products.
“Onam is one of the most cherished festivals in southern India, celebrating unity, joy, and the richness of shared traditions,” said Takuto Kimura, Managing Director, Casio India. “With this campaign, we wanted to highlight how time, when thoughtfully gifted, becomes a powerful expression of love and connection. We are proud to introduce a model designed especially for India, reaffirming our commitment to cultural and emotional resonance.”
The campaign film, directed by Gaurav Kumar and produced by Film Your Film Studios, captures the festive essence with authenticity and emotional depth, resonating strongly with audiences celebrating Onam while reflecting Casio’s timeless values.
About Casio India
Casio India Co. Pvt. Ltd. is a 100% subsidiary of Casio Computer Co. Ltd., Japan. Since its establishment in 1996, Casio India has been a leading player in the watch, calculator, musical instrument, and electronic dictionary markets, delivering innovative products tailored to Indian consumers.
