The new entity combines creativity, data intelligence, and AI-driven innovation to deliver future-ready brand solutions
Mumbai, August 20, 2025: Independent agencies Jack in the Box Worldwide and Tidal7 have merged to form J7, an integrated marketing powerhouse bringing together the strengths of creativity, insights, data, and innovation.
With Jack in the Box Worldwide’s expertise in storytelling, social media, design, and consumer research, and Tidal7’s leadership in branding, multi-channel creative services, and data intelligence, J7 is uniquely positioned to craft insight-driven, tech-enabled solutions for brands navigating an AI-powered future.
Roopak Saluja, Founder & Chairman of Jack in the Box Worldwide, described the merger as a pivotal moment: “J7 is not just a new name — it’s a shared commitment to building an agile, future-ready agency that delivers measurable business impact while setting new benchmarks in creativity.”
Echoing this vision, Venkat Mallik, Founder & CEO of Tidal7, said: “J7 goes beyond campaigns to create growth ecosystems for clients, empowering teams with advanced tools and insight-led strategies. This is about reimagining marketing for an AI-driven world.”
The new entity will focus on AI-led innovation, tech-integrated tools, and new media solutions, while expanding services across India and global markets. Leading the agency alongside the founders will be Farhatnaz Ansari (Managing Partner), Sivaram Subramaniam (Executive Creative Director), and Vikram Srivastava (Director, Data & Strategy).
Both agencies confirmed that existing client relationships and teams will remain unaffected, now unified under the collective vision of J7.
