Vaseline, Appy Fizz, Flipkart, Citroën, Danube Properties among brands backing India’s biggest reality show across JioHotstar & COLORS
Mumbai, August 21, 2025: JioStar is set to bring back India’s most celebrated reality property, Bigg Boss Hindi, for its 19th season, premiering Sunday, August 24, 2025, simultaneously on JioHotstar and COLORS. Known for its high-octane drama, cultural relevance, and mass appeal, the show has already secured nine marquee sponsors across categories including FMCG, auto, real estate, lifestyle, retail, and personal care.
The sponsor lineup includes Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakme Peach Milk, and Haier. This diverse mix underscores the show’s enduring dominance as a premium brand integration platform across both television and digital.
Commenting on the strong advertiser confidence, Mahesh Shetty, Head of Revenue, Entertainment, JioStar, said: “Bigg Boss remains India’s most influential reality format. With its unique blend of entertainment value and seamless brand integrations, Season 19 promises unmatched engagement and impact across platforms.”
Brands echoed the sentiment:
Vaseline returns as Co-Presenting Sponsor, reinforcing its mission to connect with millions of Indian households.
Appy Fizz continues its high-engagement partnership to amplify its cultural resonance.
Danube Properties highlighted Bigg Boss’ global viewership as a gateway to international audiences.
Flipkart emphasized the show’s mass appeal in driving fashion accessibility across India.
Citroën tied the association to its Citroën 2.0 strategy, leveraging Bigg Boss’ raw energy to connect with modern Indian consumers.
This season also brings a new theme, “Gharwalon Ki Sarkaar,” where housemates will take unprecedented control, making governance, politics, and power plays central to the format. The Parliament-inspired Bigg Boss house, paired with Salman Khan’s charismatic return as host, is set to drive record-breaking engagement.
Bigg Boss Hindi Season 19 will stream daily at 9:00 PM on JioHotstar (with a 24×7 live feed) and air at 10:30 PM on COLORS.
