Mira embodies simplicity, warmth, and trust to make technology more accessible for India’s SMEs
New Delhi | August 21, 2025: Tata Tele Business Services (TTBS), one of India’s leading B2B digital and cloud solutions providers, has launched ‘Mira’, its new brand mascot designed as a warm, approachable, and tech-savvy advisor to help Small and Medium Enterprises (SMEs) navigate digital transformation with ease.
Created to simplify complex technology and foster confidence among business owners, Mira personifies TTBS’s brand promise of “Progress, the Smarter Way.” She will play a central role across customer engagement, marketing communication, digital content, and support journeys.
“With Mira, we’re redefining how businesses engage with digital solutions through simplicity, warmth, and trust,” said Vishal Rally, President & Chief Revenue Officer, Tata Teleservices. “Mira bridges the gap between complex tech-speak and real-world business needs, ensuring SMEs feel supported at every step of their growth.”
Mira’s persona also reflects inclusivity, aligning with the growing role of women in business and entrepreneurship. By acting as a trusted guide, she will make digital adoption seamless for SMEs while reinforcing TTBS’s commitment to being a dependable partner in progress.
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