Seventeen teams compete with AI-driven innovations, reimagining the future of sports technology
MUMBAI | August 22, 2025 — Sportz Interactive (SI), a global leader in sports technology and fan engagement, concluded the finale of its 2025 Hackathon, spotlighting GenAI-powered solutions designed to revolutionize how fans connect with sports. The annual event, hosted at SI’s Mumbai headquarters, brought together employees from across the organization to develop next-generation innovations within just 48 hours.
AI-Powered Solutions for the Future of Sports
Seventeen teams presented cutting-edge concepts that focused on personalization, interactivity, and efficiency in sports engagement. Standout innovations included:
An AI-powered content management system that automates publishing and reduces costs.
An automated design and calendar assistant turning sports data into campaign-ready media.
An AI “factory” capable of converting text prompts into playable mini-games in minutes.
An intelligent cricket coverage platform for real-time storytelling.
A plug-and-play trivia widget delivering personalized, context-aware trivia using SI’s proprietary sports data.
After rigorous evaluation, five standout teams advanced to the finale, where their projects were judged by industry leaders.
Energy On & Off the Stage
Adding a celebratory vibe, the finale opened with a high-energy performance by The SIgnature, SI’s in-house band, before teams took the stage to pitch their innovations.
A distinguished jury featuring Jake Lush McCrum (CEO, Rajasthan Royals), Binda Dey (Group CMO, Knight Riders Sports), Jatin Sapru (sports broadcaster), and Nikhil Raghavan (Partner, Marathon Edge), joined SI’s leadership — Arvind Iyengar (Chairman) and Siddharth Raman (CEO) — in selecting the winners.
Leadership Insight
“This year’s Hackathon was a testament to the incredible talent within our industry and a clear signal that GenAI is the key to unlocking the future of fan engagement,” said Siddharth Raman, CEO, Sportz Interactive. “The solutions presented today were more than just concepts; they were a direct look at how sports organizations can connect with their audiences in smarter, more meaningful ways. At SI, we are empowering our teams to lead the charge in this new era of sports technology.”
About Sportz Interactive
Founded in 2002, Sportz Interactive (SI) is a global sports technology and fan engagement company specializing in data-driven content, immersive digital experiences, and AI-led innovations. With a track record of working with leading sports organizations, leagues, and broadcasters worldwide, SI continues to redefine how fans consume and connect with sports.