From banana leaf packaging to a quirky cultural game, LunchBox blends tradition and fun this Onam with festive feasts and exciting travel prizes.
Mumbai, August 26, 2025: This Onam, LunchBox is set to deliver the joy and flavors of Kerala’s biggest festival straight to households across India. With its specially curated Mini Onam Sadhya and a playful Onam Pronunciation Challenge, the brand is inviting food lovers everywhere to join the celebration of unity, joy, and tradition.
The Onam Sadhya, Kerala’s iconic vegetarian feast traditionally served on banana leaves, features over 20 authentic dishes—from tangy Kaalan to the delicately spiced Avial. LunchBox has recreated this experience nationwide, making the rich culinary heritage of Kerala accessible to everyone, from Malayalis craving a taste of home to curious foodies eager to explore.
Adding a modern twist, the Onam Pronunciation Challenge turns the tricky names of dishes like Thoran, Erissery, and Olan into a fun game. Each Sadhya comes with a specially designed sleeve featuring traditional dish names and a QR code linking to an AI-generated video of King Mahabali teaching correct pronunciations.
“Onam is all about unity, joy, and celebrating our culture. With LunchBox, we wanted to make this celebration open to everyone, no matter their background,” said Nishant Kedia, CMO of Rebel Foods. “The Pronunciation Challenge is more than just food—it’s about building connections, sharing laughs, and learning something new together.”
To participate, customers can record a short voice note (under 15 seconds) and DM it to the LunchBox Instagram page along with a screenshot of their order. Contestants in Mumbai, Bangalore, Chennai, and Hyderabad stand a chance to win exciting prizes, including:
Grand Prize: Couple’s trip to Kerala (with flights, hotels, and breakfast included)
2nd & 3rd Prize: Staycation for two couples in KeralaHoliday Vouchers:
₹5,000 each for two winners₹500 Flight Discount: Available to 16,000 customers on domestic routes
The travel rewards come through an exclusive collaboration with EaseMyTrip.
LunchBox, part of Rebel Foods, is known for delivering comforting, chef-crafted homestyle meals to homes and offices across India. This festive season, the brand is adding cultural experiences to its menu, spreading the warmth of Kerala’s grandest festival to tables nationwide.
About LunchBox
LunchBox, a Rebel Foods brand, specializes in homestyle, chef-crafted meals designed to offer comfort, convenience, and authentic flavors. From everyday dining to festive specials, LunchBox connects people with the joy of food and culture delivered straight to their doorstep.
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