Multi-initiative program blends tradition with innovation under the theme #OneBankOneUjjivan
Mumbai, India | August 29, 2025 – Ujjivan Small Finance Bank (Ujjivan SFB) today announced the rollout of its ‘Ganesh Utsav 2025’ campaign, a unique initiative designed to celebrate Maharashtra’s most beloved festival while fostering stronger connections with local communities. Running from August 27 to September 1, 2025, the campaign spans six interactive initiatives across the bank’s West region branches.
Anchored by the unifying theme #OneBankOneUjjivan, the program brings together employees, customers, and neighbourhood communities in celebrations that combine digital innovation with cultural traditions.
Blending heritage with modern engagement
Commenting on the campaign, Lakshman Velayutham, Chief Marketing Officer, Ujjivan Small Finance Bank, said: “Ganesh Utsav is a time of unity and joy. Through our Ganesh Utsav 2025 campaign, we aim to combine the richness of Maharashtra’s traditions with modern engagement platforms. From QR-enabled darshan experiences to on-ground cultural activities, each initiative has been designed to bring communities closer and celebrate togetherness.”
Campaign highlights
Virtual Ashta Ganesh Darshan: Special QR codes in leading Mumbai newspapers allow devotees to access a divine digital darshan of eight revered Ganesh idols.
Vighna Ka Visarjan: A unique experience zone enabling symbolic immersion of personal obstacles at Bappa’s feet.
Race2Vighnaharta: A motion-based gamification activity in housing societies, encouraging fun-filled community bonding.
Naam Ganesha: An art-led activation that transforms visitors’ names into artistic representations of Ganesha, offered in select societies.
Grand Welcome of Ganesha: Family-focused gatherings featuring dhol-tasha performances at branches, celebrating the arrival of the deity with customers.
Dhol Drape Branding: Festival-themed branding across Pune pandals with 50 branded dhols.
Strengthening cultural connections
By weaving together virtual and physical experiences, Ujjivan SFB’s campaign ensures inclusivity across audiences – from newspaper readers to neighbourhood societies – while reinforcing the bank’s cultural and community-focused presence during Maharashtra’s most significant festival.
About Ujjivan Small Finance Bank
Ujjivan Small Finance Bank is a leading small finance bank in India, committed to driving financial inclusion through accessible banking services. With a strong branch presence and customer-first approach, Ujjivan continues to build meaningful relationships with communities by blending innovation, trust, and inclusivity.
