Former Amazon India Business Leader to spearhead operational efficiency and scale GRIPIT’s expansion in the competitive e-commerce market
National, September 2, 2025: GRIPIT, a leading enabler of global brand expansion in India, has announced the appointment of Deepanshu Soni as its new Chief Operating Officer (COO). Soni, who previously served as a Business Leader at Amazon India, will be responsible for scaling GRIPIT’s operations, driving strategic growth, and strengthening operational efficiency as the company enters its next phase of expansion.
An alumnus of the Indian Institute of Management, Lucknow, Soni brings extensive expertise in sales, business development, and P&L management. At Amazon India, he played a key role in optimizing product portfolios, driving strategic growth, and enhancing operational efficiency. His career also spans leadership roles at Bank of America, Whirlpool Corporation, and Piramal Capital & Housing Finance, giving him a strong foundation across finance, operations, and technology.
Sagar Mehta, Co-Founder and CEO of GRIPIT, said:
> “We are thrilled to welcome Deepanshu Soni as the new COO of GRIPIT. His proven track record at Amazon in driving growth and operational excellence, combined with his deep understanding of e-commerce and technology, makes him the ideal leader to accelerate our next phase of growth. We are confident that his vision and expertise will strengthen GRIPIT’s position in India’s fast-evolving e-commerce landscape.”
On his new role, Deepanshu Soni, COO of GRIPIT, commented:
> “I am excited to join GRIPIT at this pivotal juncture and work with a team that is redefining brand management for global brands in India. My focus will be on scaling operations and driving efficiencies through data-driven strategies while continuing to deliver exceptional value to our partners and customers.”
GRIPIT is transforming India’s e-commerce experience by partnering with global brands across categories including smart home devices, lifestyle innovations, portable energy solutions, and consumer technology. Its portfolio features leading names such as Narwal, EcoFlow, CHUWI, LOOP, XGIMI, BISSELL, OBSBOT, Yale, AIPER, and Casio.
About GRIPIT:
GRIPIT is a fast-growing platform enabling global brands to scale in India by offering end-to-end e-commerce solutions. From market entry to brand building and operational excellence, GRIPIT helps international companies establish a strong footprint in India’s dynamic marketplace.