Collaboration blends storytelling with sports to deepen fan engagement through on-ground activations and digital campaigns
India, September 2, 2025: Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Patna Pirates, one of the most decorated teams in Pro Kabaddi League history, as the Official Entertainment Partner for the 2025 season.
The alliance underscores Pocket FM’s commitment to strengthening its sports engagement strategy by creating deeper connections with fans across the country. Kabaddi, a sport rooted in Indian tradition and resilience, mirrors the drama and emotions found in storytelling — making the collaboration a natural fit.
Through the partnership, Pocket FM will bring fans closer to the Pirates with meet-and-greet sessions, on-ground activations, and digital campaigns featuring star players.
Vineet Singh, SVP and Head of Brand Marketing, Communications and Partnerships at Pocket FM, said, “We at Pocket FM believe stories enrich everyday life by bringing inspiration and connection. Kabaddi, much like our storytelling, is full of drama and emotion. Partnering with Patna Pirates brings these two worlds together, celebrating both the game and the stories while building stronger connections with fans nationwide.”
Echoing the sentiment, Pawan Rana, Chief Operating Officer, Patna Pirates, added, “Our fans are at the heart of everything we do, and this partnership with Pocket FM opens new avenues to engage and excite them. Just as we fight with passion on the mat, Pocket FM will extend that journey beyond the game, bringing our spirit and players closer to fans across India.”
Pocket FM has been steadily weaving sports into its narrative ecosystem, having earlier partnered with Jaipur Patriots in Ultimate Table Tennis (UTT) and The World of Battle BGMI (TWOB). The collaboration with Patna Pirates marks another milestone in the platform’s journey to unite sports and storytelling.
About Pocket FM:
Pocket FM is the world’s largest audio series platform, offering a diverse range of stories across genres in multiple languages. With a global community of listeners and creators, the platform continues to redefine entertainment by blending storytelling with everyday inspiration.