The historical epic emerges as 2025’s biggest non-franchise television premiere, reinforcing Star Gold’s dominance in cinematic storytelling
Mumbai, September 2, 2025: After a spectacular theatrical run with box office collections crossing ₹800 crores*, Vicky Kaushal’s magnum opus Chhaava has now conquered television, drawing 39.2 million** viewers during its World TV Premiere on Star Gold on August 17. This milestone cements Chhaava as the biggest non-franchise television premiere of 2025.
Timed to coincide with Independence Day, the premiere carried cultural significance. For the first time, the film was simulcast in both Hindi and Marathi, enabling audiences to experience the story of Chhatrapati Sambhaji Maharaj not only as a cinematic spectacle but also in the language of its history and legacy.
Enhancing the viewing experience, Star Gold hosted a special roundtable featuring Vicky Kaushal, Vineet Kumar Singh, Divya Dutta, and director Laxman Utekar, offering audiences behind-the-scenes insights. Fans were also treated to unseen deleted scenes, making the event more engaging.
Vicky Kaushal expressed his gratitude, saying, “I’m overwhelmed by the love Chhaava continues to receive. To see the story of Chhatrapati Sambhaji Maharaj reach homes across the country is truly special. It’s a testament to the hard work of the entire team and the visionary direction of Laxman Sir. I’m grateful to Star Gold for creating such a memorable celebration around it.”
A JioStar spokesperson added, “The premiere on Star Gold gave families across India the chance to come together for a shared entertainment experience. The overwhelming response reaffirms that television continues to be where stories find their widest audience and deepest impact.”
Dinesh Vijan, CEO and Founder of Maddock Films, remarked, “With Chhaava, we aimed to bring alive a powerful historical epic, and its success in theaters and on television proves its universal appeal. Our collaboration with Star Gold has been phenomenal in ensuring the film reached a wider audience and achieved record-breaking viewership.”
Director Laxman Utekar echoed the sentiment, stating, “The journey of Chhaava has been incredible, and seeing it resonate with such a vast TV audience is deeply gratifying. The record-breaking numbers highlight the appetite for rooted, powerful stories.”
Divya Dutta added, “To know our film has touched so many lives is truly rewarding. The response reflects the power of strong storytelling and the audience’s love for historical dramas.”
Vineet Kumar Singh concluded, “The success of Chhaava’s TV premiere is overwhelming. It proves that hard work and a compelling story will always find its audience.”
Starring Vicky Kaushal, Rashmika Mandanna, Akshaye Khanna, Vineet Kumar Singh, and Divya Dutta, Chhaava is directed by Laxman Utekar and produced by Maddock Films. Its phenomenal success across theaters and television underscores its place as one of the year’s most significant and celebrated films.
