New vertical to create 10–15 second ad films powered by data intelligence, cultural relevance, and consumption trends
Mumbai/New Delhi, September 4, 2025: iCubesWire Films, part of the iCubesWire Martech group, has announced the launch of Stop Shots, an exclusive studio dedicated to short-format ad films. The studio will focus on creating 10–15 second commercials designed to deliver impactful, emotionally resonant messages that connect with audiences instantly.
The new unit will harness data intelligence and consumption insights to predict and analyze consumer behavior, ensuring that the content remains both visually striking and culturally relevant. By weaving together strong emotional and aspirational narratives, Stop Shots aims to drive higher consumer engagement in today’s fragmented media landscape.
With the rise of Instagram Reels, YouTube Shorts, and other bite-sized content platforms, audience attention spans have shortened significantly. This shift has accelerated demand for cinematic digital commercials that capture attention within seconds.
Sahil Chopra, Co-Founder & CEO, iCubesWire, said, “Today’s consumer gravitates towards short, crisp content, and attention spans have dropped drastically. We analyze consumer behavior and create films tailored to those insights. We already have over a dozen customers leveraging short ad formats successfully, and the launch of Stop Shots formalizes our commitment to this growing demand.”
Recognizing India’s cultural and linguistic diversity, iCubesWire Films also aims to create hyper-localized ads that reflect regional flavors and dialects. A 10-second ad shot in a relatable cultural context, the company believes, resonates more effectively than a longer traditional commercial.
By combining consumer insights, creativity, and cultural nuance, Stop Shots seeks to help brands cut through the noise, build recall, and spark conversations — all within a 10–15 second window.
About iCubesWire
iCubesWire is a leading Martech company offering integrated solutions across digital marketing, media, and creative services. Through its performance-driven approach, iCubesWire empowers brands with innovative campaigns, consumer insights, and impactful storytelling, helping them stay relevant in an ever-evolving digital ecosystem.
