Festive footwear range blends comfort and style for Durga Puja, starting at ₹999; campaign also supports underprivileged children through Eakla Cholo Re initiative
Mumbai, September 4, 2025: Bata India has unveiled its Brighter Moments Pujo Collection, just in time for Durga Puja celebrations. The campaign, featuring popular Bengali actors Neel Bhattacharya and Darshana Banik, presents a vibrant footwear line designed to complement every Pujo moment — from morning Pushpanjali to evening pandal hopping and late-night food walks.
The collection offers a wide variety including metallic sandals, on-trend mules, sneakers, and loafers, all blending festive flair with Bata’s signature comfort. Prices start at just ₹999, making the collection accessible for every Pujo celebration.
Badri Beriwal, Chief Strategy Officer & Business Development, Bata India, said, “Pujo mane hata, aar hata mane Bata! West Bengal has always been special to us. Earlier this year, we invested about INR 300 million in our Batanagar facility as part of our transformation journey. With this festive collection and our community initiative in Purulia, we reaffirm our commitment to the East as a key market. Neel and Darshana bring a stylish charm to the campaign, and we are proud to continue being part of Bengal’s biggest celebration with designs that offer comfort, style, and festive flair.”
Sharing their excitement, Neel Bhattacharya and Darshana Banik said, “For us, Pujo is the heart of Bengal — a time when tradition, fashion, and celebration come together. From dressing up for Pushpanjali to endless pandal hopping, every step is filled with memories. Bata’s festive collection adds comfort and style to those moments, making the celebrations even more special.”
As part of the campaign, Bata also introduced Eakla Cholo Re, a heartfelt CSR initiative supporting underprivileged children at the Ananda Marga Children’s Home in Purulia. Inspired by Rabindranath Tagore’s timeless anthem of courage, the initiative empowers children with dignity, hope, and new shoes, reinforcing Bata’s commitment to community welfare.
With this campaign, Bata India continues to celebrate its deep-rooted legacy in Bengal, ensuring every step during Pujo is both stylish and meaningful.
About Bata India
Bata India is the country’s largest footwear retailer and manufacturer, known for combining comfort, style, and affordability. With a legacy spanning decades, Bata continues to be an integral part of India’s cultural and fashion landscape, offering products that resonate across generations.
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