The Tata Consumer Products brand collaborates with five Himalayan clay artists, unveiling handcrafted mugs, collector’s bottles, and a soulful film capturing the spirit of the mountains.
New Delhi, 9 September 2025: Himalayan, The Natural Mineral Water, a brand from Tata Consumer Products, marked Himalayan Day with a special collaboration that celebrates the communities and artistry of the mountains. This year’s initiative spotlights five local clay artists from the Himalayas, unveiling handcrafted collector’s packs, limited-edition PET bottles, and a film capturing the soul of Himalayan creativity.
Limited Edition Artist CollectionThe collection features handcrafted mugs designed by five clay artists, each inspired by their personal connection to the Himalayas. Every numbered and signed piece includes a 750ml glass bottle of Himalayan Natural Mineral Water, presented in bespoke packaging that narrates the artist’s story. The collection will be exclusively available on BlinkIt in Delhi NCR from September 9, while the artists’ designs will also appear on Himalayan’s 1L PET bottles nationwide.
Partha Biswas, President and Head – RTD Business, Tata Consumer Products, said, “The Himalayas have always been our source, not just of pure water, but of inspiration, culture, and community. This Himalayan Day, we celebrate artisans whose creations embody the serenity of the mountains while renewing our pledge to support the communities that call these ranges home.”
A Film Capturing the Spirit of the Mountains
To complement the launch, Himalayan unveiled a film tracing the journeys of the five artists, guided by curator Reyaz. From pinecone patterns and flowing rivers to mountain stone textures, the narrative captures their inspirations and the philosophy behind their work. The film culminates with the reveal of the handcrafted mugs, symbolising the deep bond between the Himalayas and its people.
Curator Reyaz noted, “Each artist has built their own relationship with the Himalayas; for some, it is peace; for others, a sense of home. This collaboration ensures their craft reaches beyond local markets, building sustainable livelihoods while keeping traditional pottery techniques alive.”
Observed annually on 9 September, Himalayan Day honours mountain communities, preserving their culture and supporting sustainable livelihoods while reinforcing the brand’s commitment to the heritage of the Himalayas.
About Tata Consumer Products Limited:
Tata Consumer Products Limited is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella. Its portfolio includes tea, coffee, water, salt, pulses, spices, breakfast cereals, snacks, and ready-to-eat offerings. With brands such as Tata Tea, Tetley, Himalayan, Tata Salt, Tata Sampann, and Tata Soulfull, the company reaches over 275 million households in India and has a consolidated annual turnover of ₹17,618 crore. It is also the world’s second-largest branded tea company, with operations across India and international markets.