The AI-powered proptech growth engine calls on real estate leaders to shift from false prospects to verified, sales-ready leads
Bengaluru, Karnataka, September 5, 2025: Beegru, a global AI-powered proptech growth engine for real estate, launched its disruptive campaign, The Dead Leads Graveyard, at the Realty Expo in Bengaluru. The initiative draws attention to one of the industry’s most persistent challenges—crores of rupees wasted on leads that fail to convert. By symbolising these losses through the concept of a “graveyard,” the campaign spotlights how unqualified campaigns, inflated sales costs, and endless follow-ups continue to erode marketing budgets with limited return on investment.
Every year, real estate firms spend heavily on inquiries, but a large share ends up as wasted potential. With The Dead Leads Graveyard, Beegru challenges industry leaders to ask a critical question: “How much of their money already lies in the graveyard of dead leads?”
Beegru offers an AI-powered solution through its AI Boost feature, which promises to replace waste with certainty by delivering:
Smart Targeting: Refreshing high-intent audiences
Pre-qualified Leads: Only sales-ready prospects
Multi-Channel Ads: Synchronised automation across platforms
Effortless Setup: Campaigns launched in minutes
Continuous Optimisation: AI-driven adjustments for efficiency
Transparent Dashboard: Real-time reporting and insights
Speaking at the Expo, Kin Shreeraj Reddy, Founder & CEO of Beegru, said, “The PropTech industry is ripe for transformation. Current property marketplaces are outdated, overwhelming realtors with unqualified leads and compromising user trust by monetising private data. At Beegru, we’re fixing this broken ecosystem with an AI-driven platform that delivers verified, high-quality leads to builders, landowners, and realtors—without sacrificing privacy.”
He further added, “Our inclusive and global solution, built on trust and innovation, fosters authentic connections and empowers every stakeholder to succeed.”
The campaign underscores Beegru’s commitment to privacy, exclusivity, and transparency. With enterprise-grade security and verified leads, the company delivers a clear message to the industry: “Stop paying for funerals, start paying for growth.”
About Beegru:
Beegru is a Bengaluru-based AI-powered proptech growth engine focused on transforming real estate marketing. With a mission to eliminate wasted marketing spend and deliver verified sales-ready leads, Beegru leverages AI-driven targeting, automation, and privacy-first practices to empower realtors, builders, and property seekers worldwide.
