Lineup includes ULT TOWER 9, ULT TOWER 9AC, ULT FIELD 5, ULT FIELD 3, and ULTMIC1; Karan Aujla joins as brand ambassador for the ULT range
New Delhi, September 9, 2025: Sony India today launched the second-generation lineup of its ULT POWER SOUND series, introducing an all-new range of party and portable speakers designed to deliver powerful bass and immersive sound experiences. The products include the ULT TOWER 9, ULT TOWER 9AC, ULT FIELD 5, ULT FIELD 3, and the ULTMIC1 wireless dual microphone.
All devices feature the signature ULT button that enhances bass with two selectable sound modes, ensuring users experience Sony’s trademark high-energy sound.
Sunil Nayyar, Managing Director, Sony India, said, “We are committed to delivering innovative audio products that transform the listening experience. The new ULT POWER SOUND lineup is designed to bring live-performance-like energy to every space. With Karan Aujla as the brand ambassador, we aim to connect strongly with young music lovers and enhance the power of music in their lives.”
Sony India’s audio brand ambassador, Karan Aujla, added, “The ULT POWER SOUND series transforms the way music is experienced, delivering soul-stirring bass and crystal-clear sound. Whether on the move or at home, these products capture every detail for an unmatched listening experience.”
Product Highlights
ULT TOWER 9 & ULT TOWER 9AC: Deliver 360° Party Sound and Lighting, karaoke and guitar input support, TV Sound Booster, and Party Connect for up to 100 speakers.
ULT TOWER 9: Portable with 25-hour battery life and quick charging.ULT TOWER 9AC: Plug-and-play model for extended celebrations.
ULT FIELD 5: Rugged portable Bluetooth speaker with ULT POWER SOUND, up to 25 hours of battery life, IP67-rated durability (water, dust, shock, saltwater resistant), and Multi-Device Connection.
ULT FIELD 3: Compact speaker with 24-hour battery life, customizable EQ, IP67 durability, and Party Connect for linking up to 100 devices.
ULTMIC1 Wireless Mic: Engineered for karaoke and performances with Duet Assist, 20 hours of playtime, quick charging, and plug-and-play connectivity.
Pricing & Availability
The ULT POWER SOUND series is available across Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com, leading electronics outlets, and major e-commerce platforms.
Model Price (INR) Availability Colors
ULT TOWER 9 84,990 Available now Black. ULT TOWER 9AC 69,990 Available now Black. ULT FIELD 5 24,990 Available now Off White, Black. ULT FIELD 3 17,990 Available now Forest Grey, Off White, Black. ULTMIC1 14,990 Available now Black.
As part of a launch offer, buyers of the ULT TOWER 9 and ULT TOWER 9AC will receive a Sony Wireless Mic worth ₹19,990 free of cost.
About “For The Music”
Sony’s global brand platform For The Music underlines its commitment to supporting music creators and delivering authentic, emotion-driven listening experiences for fans through its consumer and professional audio products.
