The collaboration blends contemporary beats and soulful tradition, celebrating creativity, kinship, and the spirit of community.
Mumbai, September 16, 2025: Jameson Ginger Ale, in partnership with Warner Music India, has launched Quote That, a vibrant new single that brings together two distinct musical forces—KING and Sanjith Hegde. The track showcases a seamless blend of contemporary energy with classic soul, reflecting the spirit of collaboration and inclusivity.
Rooted in the idea of kinship and independent spirit, the project unites KING’s bold, edgy pulse with Sanjith’s soulful, traditional style. The result is a smooth yet dynamic soundscape that embodies both modernity and timelessness.
Pulkith Modi, GM Marketing, Pernod Ricard India, said: “In this smooth collaboration, KING and Sanjith Hegde bring two contrasting musical worlds together. The track unites modern energy and classic feeling, smooth in style and full of heart. At Pernod Ricard India, we exist to celebrate collaborations that are unique, boundary-breaking, and true to the spirit of community.”
Jay Mehta, Managing Director, Warner Music India and SAARC, added: “We see brand partnerships as a way to unlock new creative possibilities and deepen fan connections. This collaboration with Jameson Ginger Ale shows how music and brands can come together to create cultural moments that resonate locally and globally.”
Ajay Gupte, President – Client Solutions, WPP Media, South Asia, noted: “By bringing together two incredible artists like KING and Sanjith Hegde – each with their own unique sound and audience – we have crafted something far more powerful than just a track. It’s a story of collaboration, blending diverse voices, and celebrating the spirit of community.”
Speaking about the track, KING shared: “Quote That is special because it’s about real moments and real people. Working with Sanjith added a new dimension, balancing the energy and making the song a true celebration.”
Sanjith Hegde added: “King has incredible energy as an artist and individual. Watching him instantly write his verses was inspiring. The team has worked hard to make this song a true bop, and I hope people feel it.”
The Quote That music video is now live across digital platforms, inviting fans to experience the magic of two distinct voices in harmony.
About Jameson Ginger Ale
Jameson Ginger Ale is a refreshing serve of Jameson Irish Whiskey paired with ginger ale, celebrated worldwide for its smooth taste and versatility. It embodies the brand’s spirit of togetherness and shared experiences.
About Warner Music India
Warner Music India, a subsidiary of Warner Music Group, is one of the country’s leading music companies. It is committed to building cultural moments through artist development, brand collaborations, and global fan engagement.
Listeners can enjoy the music and explore the creative journey that united KING and Sanjith Hegde in this one-of-a-kind collaboration on :
