Platform allows creators to develop AI avatars, host livestreams, and drive passive income across APAC
Mumbai, September 17, 2025: AnyMind Group [TSE:5027], a BPaaS company specializing in marketing, e-commerce, and digital transformation, has announced the launch of AnyLive for Creators, a platform enabling influencers and content creators across Southeast and East Asia to generate their own AI avatars and monetize livestreams.
The Asia-Pacific live commerce market is expected to surpass US$77 billion by 2030, while the region’s creator economy is projected to exceed US$75 billion by 2032. As these two industries converge, creators face challenges such as extended streaming demands, limited bandwidth, and insufficient real-time feedback.
AnyLive for Creators addresses these gaps by allowing creators to develop AI avatars capable of hosting 24/7 livestreams on platforms including YouTube, TikTok, and Facebook. These AI-powered avatars can deliver content in eight languages—English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese—while generating passive income through affiliate campaigns.
The platform’s new analytics module also allows creators to compare their own performance with that of their AI avatars and leverage AI-generated scripts to enhance livestream outcomes. The move represents a strategic expansion of AnyLive beyond connected e-commerce, aiming to democratize creator-driven commerce for both human hosts and their AI counterparts.
Commenting on the launch, Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, AnyMind Group, said:
> “In every era, creators have pushed the boundaries of what’s possible. Today, the fusion of AI and live commerce marks this next leap. AnyLive for Creators is our answer to the growing need for both scale and authenticity—giving Indian creators and brands a frictionless way to engage audiences, convert that engagement instantly, and unlock truly borderless opportunities.”
Malaysian creator Bella Khan has become the first signed creator under the initiative.
About AnyLive
AnyLive is an AI-powered live commerce platform that enables businesses to run 24/7 commerce-driven livestreams across social and e-commerce platforms. The platform offers a library of AI avatars, multi-language capabilities, analytics for both human and AI-led sessions, and AI-driven script generation and optimization.
About AnyMind Group
Founded in 2016, AnyMind Group is a BPaaS (Business-Process-as-a-Service) provider for marketing, e-commerce, and digital transformation. As of June 2025, the company supports over 2,300 creators across Asia-Pacific with monetization, content production, channel optimization, and brand collaborations.
