Dubai’s premier South Asian music experience celebrates milestone with live performances, DJs, and cultural activations on October 5
UAE – September 17, 2025: SOBO, Dubai’s leading South Asian music experience, is set to celebrate its third anniversary with a festival-style event at IRIS Dubai, Meydan, on October 5, 2025. Headlining the celebration will be acclaimed artist Ritviz, known for chart-topping hits Udd Gaye and Liggi, alongside SOBO’s resident DJs—Nitesh, Gautam, and Harry—curating an afternoon of high-energy music and entertainment.
What began as a weekly brunch has grown into one of Dubai’s most sought-after cultural experiences, uniting the city’s South Asian community through music, food, and celebration. The anniversary festival will feature live performances, pop-up activations, and an immersive atmosphere, reflecting Dubai’s dynamic cultural mix at one of its most iconic venues.
> “SOBO has always been about more than music—it’s about building a community through shared culture and unforgettable moments. Marking our third anniversary as a festival at IRIS is our way of thanking our audience for their incredible support,” said Kanika Bhatia, Co-Founder, SOBO.
Tickets start at AED 150, with table bookings available from AED 1,500 via sobodxb.com. Organizers expect over 2,000 residents to join the celebration, making it one of the biggest gatherings of Dubai’s South Asian community this year.
About SOBO
SOBO is a dynamic event planning company that curates unforgettable experiences rooted in South Asian culture and music. Known for The Notorious Brunch on Saturdays and SOBO DXB on Sundays, SOBO has built a loyal following by blending genres and creating unique cultural spaces in Dubai’s nightlife and entertainment scene.
