Event highlights Pinterest’s advertising solutions and strong role in India’s wedding economy
Mumbai, September 17, 2025: Aleph, a global network of digital experts, in collaboration with Pinterest, hosted the inaugural Pinterest Advertiser Summit in Mumbai, marking Pinterest’s first such event in India. The summit explored how brands can leverage Pinterest’s visual search and discovery platform to unlock new growth opportunities, with a special emphasis on the booming Indian wedding industry.
The event highlighted Pinterest’s diverse advertising formats—including Standard Pins, video ads, Collections, Idea Ads, and Catalog Ads—designed to help businesses engage audiences throughout the customer journey. Delegates also gained actionable insights on using these ad formats to drive brand performance and boost e-commerce outcomes.
Indian weddings took center stage at the summit, backed by findings from the 2025 Pinterest Wedding Trends Report, which revealed more than 3.8 billion wedding-related searches and over 13.4 billion ideas saved globally in one year. The report also noted rising trends such as registry office weddings among Gen Z, richer color palettes, unique personal touches, and a revival of timeless elegance.
Speaking at the event, Martin Machinandiarena, Managing Director for Channel Sales at Pinterest, said: “More than 80 percent of Pinterest users are outside North America, with India emerging as one of our fastest-growing markets. Pinterest offers brands early signals of demand, enabling them to engage consumers at the inspiration stage and move them seamlessly toward action.”
Pieter-Jan de Kroon, Regional Managing Director APAC at Aleph Group, added: “This summit marks a milestone in our partnership with Pinterest. The solutions we’ve presented today empower local brands to tap into India’s immense growth potential by connecting with a high-intent audience that is ready to act on inspiration.”
Aleph has been Pinterest’s official sales partner in the APAC region since July 2024, supporting advertisers across ten markets through local teams and expertise.
About Aleph
Aleph is a global network of digital experts innovating at the intersection of media and payments. Partnering with more than 60 leading platforms—including Amazon, Criteo, Google, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, and X—Aleph enables 26,000 advertisers across 150+ countries to engage over 3 billion consumers. Its fintech arm, Local Payment, integrates media sales with payment solutions for seamless expansion, while its Digital Ad Expert platform delivers certifications and customized education programs for businesses, governments, and global organizations such as UNESCO.
About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products in a positive online environment. Headquartered in San Francisco and launched in 2010, Pinterest today has over half a billion monthly active users worldwide.
