Actor joins as co-creator to bring bold, tech-inspired travel gear to Indian consumers
India, 25th September 2025 – Lifestyle technology brand Nu Republic®, known for its disruptive “wear-tech” innovations, has announced actor Abhay Deol as the face of its new Triphop® Smart Backpacks line. The unveiling is supported by a high-impact, multi-platform campaign spanning digital, print, and television.
As part of the launch, Nu Republic has released a behind-the-scenes film featuring Abhay Deol, offering a candid look at his involvement in shaping the Triphop® range. Reflecting his personal style and creativity, the film underscores the brand’s philosophy of bold design and self-expression.
Deol will actively engage in brand promotions through digital activations, events, and social media campaigns. Speaking about the association, he said: “I’m excited to be the face of Nu Republic’s Triphop collection and to build backpacks that reflect my personal style. It excites me to be part of a brand bold enough to experiment and to put my name on products I truly help shape.”
Ujjwal Sarin, Founder, Nu Republic, added: “With Triphop, we’re bringing the same tech-inspired drip that made our audio gear iconic, now designed to move. With Abhay on board not just as a collaborator but a co-creator, this multi-year partnership will set a whole new standard in travel gear.”
The campaign, conceptualised by Design Stack and shot by ace photographer Ashish Shah, features a brand film, TVC, and print creatives that will roll out nationwide across multiple platforms.
Triphop® Voyager Series – Smart Backpacks for Modern Lifestyles
Nu Republic has launched the Triphop Voyager Series, introducing five stylish yet functional designs:
Triphop Voyager Nomad Backpack – ₹2,999
Triphop Voyager Drift Backpack – ₹2,499
Triphop Voyager Edge Backpack – ₹1,999
Triphop Voyager Loop Sling Bag – ₹1,599
Triphop Voyager Evo Backpack – ₹1,099
Crafted for urban trendsetters, commuters, and creators, the range integrates tech-enabled features with fashion-first design. The backpacks are now available on Amazon.in and Blinkit.
About Nu Republic®
Nu Republic® is a pioneering Indian lifestyle technology brand redefining the boundaries of fashion and electronics with its disruptive “wear-tech” portfolio of wireless audio, watches, speakers, earbuds, and charging solutions. With a bold, fashion-first design ethos, the brand has made high-style attainable and high-tech affordable.
Promoted by NuWorld Retail Pvt. Ltd., headquartered in Gurugram, Nu Republic has a global presence and a growing roster of endorsers, including Farhan Akhtar, Shibani Akhtar, and now Abhay Deol for the Triphop® line. The brand continues to champion counter-culture, innovation, and self-expression through collaborations with pioneers and influencers worldwide.
BTS film link: