New film celebrates authentic stories of four couples who met on Bumble, spotlighting the beauty of love in its truest form
India, September 26, 2025: Bumble, the women-first dating and social networking app, has launched its new brand campaign “For The Love of Love” in India with a striking black-and-white film that celebrates authentic love stories. Set to the evocative track “Tum Mere Ho” by Mumbai-based indie-pop/R&B artist Dishaan, the campaign highlights the real-life journeys of four couples who found love on Bumble.
Shot entirely in monochrome, the film captures the essence of raw connection, focusing on intimate, unspoken gestures—from a glance held to a burst of laughter—that make relationships meaningful.
The campaign features:
Trishina & Mihika – A proud, affirming queer relationship that blossomed on Bumble.
Archa & Karuppiah – A cross-country romance that grew into a marriage rooted in resilience.
Muskaan & Aashish – Travel creators whose shared love for adventure shaped their bond.
Zehra & Zeeshan – A long journey from a Bumble match to a Bollywood-worthy proposal and wedding in Dubai.
Neela Pal, Chief Marketing Officer, Bumble, said: “This campaign is a celebration of what people value most in dating today—feeling seen, safe, and genuinely hopeful. It shines a light on the beauty of real connection and reminds us that love, in its most authentic form, is always worth cherishing. Every element of ‘For The Love of Love’ is designed to inspire and support healthier, more meaningful relationships while elevating Bumble as the brand that champions love in all its emotion and possibility.”
The campaign will roll out across digital films, storytelling-driven content, editorial integrations, and social-first narratives, reinforcing Bumble’s global mission of empowering meaningful connections.
About Bumble
Founded in 2014 by Whitney Wolfe Herd, Bumble is built on the philosophy that making dating better for women makes it better for everyone. The app focuses on creating safe, meaningful, and authentic relationships, holding its members accountable and fostering an experience free from hate, aggression, or bullying. Bumble is free to download on the Apple App Store, Google Play Store, and the web.
Watch the film here:
