Marking 15 years of India’s first Gel + Crème innovation, the campaign celebrates confidence, radiance, and the brand’s legacy of natural skincare excellence.
New Delhi | October 8, 2025: Lotus Herbals, India’s leading natural skincare and cosmetics brand, has launched a dynamic new campaign for its bestselling Lotus White Glow Gel Crème, reaffirming its commitment to innovation and evolving consumer needs. The high-impact, multi-platform campaign spans television, OTT, digital, social media, and outdoor to ensure maximum visibility and engagement.
Introduced 15 years ago, Lotus White Glow Gel Crème holds the distinction of being India’s first-ever Gel + Crème formula, and has since achieved cult status among skincare enthusiasts. The formulation combines the globally trending active Niacinamide with herbal extracts of saxifraga, milk enzymes, and grapes — a blend designed to lighten dark spots, reduce suntan, and restore natural radiance.
The lightweight, non-sticky Gel + Crème texture allows for quick absorption and a fresh, dewy finish — making it ideal for Indian skin types and climates. Clinically proven for results, it continues to be trusted across generations for delivering long-lasting glow and hydration.
The new campaign highlights how everyday skin concerns can impact self-confidence and introduces White Glow’s Niacinamide-infused Gel Crème as a modern, effective, and relatable skincare solution for today’s youthful consumers.
About Lotus Herbals:
Founded with a vision to combine nature, science, and sustainability, Lotus Herbals is one of India’s most trusted beauty and wellness brands. Its wide portfolio spans skincare, haircare, and color cosmetics, all developed with natural actives and cruelty-free formulations. For over three decades, the brand has been synonymous with innovation rooted in Ayurveda and modern dermatology.
