The partnership will leverage AI, data, and precision marketing to drive consumer engagement and growth across the region.
Mumbai | October 8, 2025: WPP Media announced today that EssenceMediacom will continue to manage the integrated media mandate for Bayer Consumer Health across South Asia, following a global review of the account.
The renewed partnership builds on a strong history of collaboration, with a renewed focus on AI, automation, and data-driven insights to accelerate Bayer Consumer Health’s growth ambitions in the region. WPP Media will work closely with Bayer to enhance consumer engagement, optimize media efficiency, and integrate digital and e-commerce initiatives for stronger business outcomes.
> “Our partnership with WPP Media has consistently evolved to align with the changing consumer and media landscape. As we expand our footprint across South Asia, our focus will be on future-ready media innovations that deepen consumer understanding and strengthen our brands’ role in everyday self-care,” said Sandeep Verma, Country Head, Bayer Consumer Health Division, India.
> “We cherish our longstanding partnership with Bayer Consumer Health. Across South Asia — including India, Pakistan, Sri Lanka, and Bangladesh — we remain committed to harnessing AI, data, and technology to deliver future-ready campaigns that strengthen consumer connections and drive measurable business growth,” added Navin Khemka, President – Client Solutions, WPP Media South Asia.
This collaboration underscores Bayer’s commitment to innovative media strategies that address evolving consumer behaviour and the growing importance of digital-first engagement across the South Asian markets.
About WPP Media:
WPP Media is WPP’s global media collective, bringing together platforms, people, and partners to create limitless growth opportunities. With expertise spanning AI, data, and integrated media solutions, WPP Media helps brands maximize engagement and business impact in an increasingly complex media landscape.
http://www.wppmedia.com/
