Avon has partnered with Punjab Kings for the third time.
Mumbai: Indian Premier League franchise Punjab Kings and Avon Cycles, one of India’s most trusted names in cycling, announced the renewal of their association for the second consecutive year. The partnership underscores Avon Cycles’ vision of promoting active lifestyles while connecting with the immense enthusiasm surrounding cricket and fits in with Punjab Kings’ vision of developing a fit and healthy nation.
The continued collaboration with Punjab Kings highlights the shared values of perseverance, teamwork, and the relentless drive to achieve excellence. With its deep roots in delivering high-quality bicycles, Avon Cycles aims to bring the excitement of sport closer to fans across the nation. The brand had partnered earlier with Punjab Kings in 2020 and 2024 and has renewed their partnership for 2025.
Onkar Singh Pahwa, CMD, Avon Cycles, said, “Avon Cycles has been a symbol of trust and endurance for generations, just as cricket holds a timeless place in our hearts. Our partnership with Punjab Kings reflects our commitment to building a legacy that inspires future champions.”
As part of the partnership, cricket enthusiasts can look forward to unique initiatives designed to engage and inspire, with campaigns that celebrate the vibrant energy of the game. The partnership aims to create memorable experiences for fans while reinforcing the importance of fitness and sustainability.
Rishi Pahwa, joint MD, of Avon Cycles, said, “Leadership is about inspiring action and uniting people towards a common goal — values that Avon Cycles and Punjab Kings share. Together, we aim to lead by example, pushing boundaries and achieving greatness”
Avon Cycles has always played a pivotal role in the category and the industry bringing in the focus to cycling from private and public enterprises alike in an effort to boost the segment.
Mandeep Pahwa, ED, Avon Cycles, added, “Cricket and cycling are more than just sports—they’re pathways to a healthier, more active lifestyle. Through our partnership with Punjab Kings, we aspire to champion fitness and encourage everyone to pedal towards a better tomorrow”
Satish Menon, CEO of Punjab Kings said, “We are delighted to continue our association with the Punjab-based brand. We are always eager to promote Indian brands with a local presence. The renewal of the partnership will strengthen our relationship with fans and help us remain connected.”
As cricket fever takes hold and the thrill of IPL begins, Avon Cycles and Punjab Kings gear up for an exciting season filled with action, enthusiasm, and the joy of cycling.