The launch of Singhasan signifies a pivotal role in the Indian alco-bev market, with the potential to elevate the global perception of Indian whisky.
Mumbai: Modi Illva, a leading Indian alco-bev company, today announced the launch of Singhasan, the First and Finest 100% Indian Premium Blended Whisky, a unique blend of the finest Indian malts and Indian grain spirits, mellowed with oak. This marks a significant milestone for the Indian spirits industry, showcasing the country’s ability to produce world-class whisky using entirely homegrown ingredients and expertise.
Modi Illva has a proven track record of disrupting the Indian alco-bev industry with its innovative and high-quality products. The company’s flagship brand, House of Rockford (Rockford Classic and Rockford Reserve), revolutionized the premium whisky segment in India, capturing significant market share and earning the loyalty of consumers. With Artic Vodka, the brand further demonstrated its commitment to delivering exceptional spirits that cater to the evolving tastes of Indian consumers.
Singhasan is a reflection of India’s growing prowess in crafting world-class spirits. It combines the finest Indian malts, sourced from select regions across the country, with exceptionally smooth Indian grain spirits, resulting in a rich golden whisky. On the nose, Singhasan unveils a rich, full aroma with well-balanced notes of mature oak and vanilla, offering a warm and inviting bouquet. The palate is smooth, rich, and complex, delivering a full-bodied experience with a velvety texture. Hints of oak, citrus, and vanilla lend depth and character, making each sip a refined indulgence. The finish is long, mature, and medium-sweet, leaving a lasting impression of elegance and craftsmanship.
With a higher malt content than most imported whiskies in its category, Singhasan stands apart, offering a premium experience with a distinct and sophisticated flavour profile. This meticulously crafted whisky is designed to appeal to discerning consumers who resonate with the ability to inspire through connection, not command and enjoy the delightful depths of exceptional performance and achievements. Singhasan is more than just a whisky—it is a celebration of Indian craftsmanship, a symbol of pride for those who value “Made in India” excellence. With its superior blend and world-class quality, it redefines the standards of premium whisky on a global stage.
Commenting on the launch, Abhishek Modi, Managing Director, Modi Illva, “We have always believed in the potential of Indian ingredients and craftsmanship, and with Singhasan, we are not just showcasing that to the world, we are contributing to a new era in the Indian alco-bev industry. For too long, the perception has been that imported equals premium. Singhasan challenges that notion. It represents a significant step in expanding our whisky portfolio, allowing us to offer a truly exceptional Indian whisky that caters to discerning palates. It is a testament to our commitment to innovation and our belief in the potential of Indian craftsmanship. “
Singhasan is poised to disrupt the Indian whisky market with its unique blend and superior quality, offering a truly homegrown alternative to imported whiskies. With this, Modi Illva aims to redefine the landscape of the Indian whisky market by providing a premium, homegrown product that can stand tall alongside the finest imported brands. Singhasan is now available at top retail stores across Goa, Odisha, Punjab, Haryana, and Chandigarh and will soon be available across India.
