These high-performance fuels are available as the base offering at all Jio-bp mobility stations nationwide at no additional cost to customers.
Mumbai: Jio-bp has launched the International Fuel for India (IFFI) campaign, featuring celebrated actor Pankaj Tripathi as the face of its high-performance, international quality fuels—retailed at no extra cost across India. Conceptualized by Ogilvy, the newly minted campaign extends Jio-bp’s ‘You Deserve More’ brand promise to their fundamental offering – fuels, in an engaging way ensuring strong resonance with customers.
With his trademark wit and relatable charm, Pankaj Tripathi delivers the campaign’s core message in a funny yet impactful manner. The campaign highlights how Active Technology led high-performance fuels at Jio-bp deliver superior engine performance, better fuel efficiency, and long-term savings—reinforcing the brand’s commitment of offering more value to every Indian on the road.
Today, these high-performance fuels are available as the base offering at all Jio-bp mobility stations nationwide at no additional cost to customers:
· Diesel at Jio-bp delivers up to 4.3% more mileage.
· Petrol at Jio-bp keeps critical engine parts up to 10 times cleaner.
This nationwide campaign aims to build a deeper emotional and functional connection with private vehicle owners, fleet operators, and commercial drivers, emphasizing Jio-bp’s mission to democratize high-performance fuels.
Ogilvy’s Creative Take: The campaign’s creative approach ensures that Jio-bp’s fuel advantages are communicated in a simple, fun and relatable manner. Ogilvy, known for crafting culturally relevant brand stories, has leveraged Pankaj Tripathi’s exceptional talent and mass appeal to create an ad that cuts through the clutter and leaves a lasting impression.
Jio-bp CEO, Harish Mehta on the Campaign: “High-performance fuels at Jio-bp are meant for every Indian. Led by pioneering ACTIVE Technology, these fuels improve mileage and engine performance at no extra cost. IFFI campaign reinforces this message with humor powered by the versatile talent of Pankaj Tripathi.”
With this bold and engaging campaign, Jio-bp strengthens its position in the fuel industry, ensuring customers across India get more out of every journey.
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