It was among the first to adopt and introduce, AMEC’s integrated evaluation framework to PR agencies in the country
Mumbai: Concept BIU, a leading media monitoring and analytics company, is proud to announce the appointment of its CEO, Mr. Irfan Chaudhary, as the Vice Chair of the AMEC (International Association for the Measurement and Evaluation of Communication) Measurement and Evaluation Asia Pacific Chapter for 2025.
Concept BIU has always worked closely with AMEC to offer the latest in media intelligence and communication measurement to its clients in India. It was among the first to adopt and introduce, AMEC’s integrated evaluation framework to PR agencies in the country
Irfan’s expertise and strategic leadership will play a pivotal role in driving thought leadership, innovation, and growth in the Asia Pacific region as part of AMEC’s efforts to enhance the value of communications in organizations.
AMEC is the world’s leading professional body for media intelligence and communication measurement. With a mission to define and champion best practices, AMEC works with industry leaders worldwide to set standards and frameworks that promote greater accountability and effectiveness in communications.
As Vice Chair, Irfan will collaborate closely with Ms. Felicia Nugroho, who serves as the Chair of the AMEC Asia Pacific Chapter for 2025. Together, they will work to foster a robust ecosystem of innovation and knowledge sharing across the region. Their leadership aims to address emerging trends, promote advanced methodologies, and guide professionals in achieving higher levels of measurement excellence.
Speaking about his new role, Irfan Chaudhary said: “It is an honour to serve as Vice Chair of AMEC’s Asia Pacific Chapter and contribute to the growth of measurement and evaluation practices in the region. I am committed to collaborating with Felicia and the AMEC leadership team to drive forward initiatives that empower professionals to demonstrate the true value of their work through meaningful metrics and insights.”
His appointment to this esteemed role further reflects Concept BIU’s commitment to promoting excellence in the communication and media evaluation industry.