Valentine’s innovation brings award-winning Vanilla Caramello Lotion to life at Cyber Hub
Mumbai: Plum BodyLovin’ and SW Network have unveiled a groundbreaking sensory innovation at Gurugram’s Cyber Hub: India’s first-ever scented billboard. The installation transforms the traditional visual medium into an immersive experience, featuring the brand’s award-winning Vanilla Caramello fragrance.
The innovative display showcases the Elle Beauty Awards 2024 “Best Body Moisturizer” winner, allowing passersby to experience its signature scent. This Valentine’s weekend activation marks a significant milestone in experiential marketing, inviting visitors to engage with the brand’s best-selling lotion in an entirely new way. The fragrance opens with a luscious blend of creamy vanilla & mischievous notes of salted caramel and slips into an inviting nutty aroma of pistachios & almonds! Sweet yet balanced, this scent is perfect for those special moments when you want to feel both luxurious and at ease!
“We set out to revolutionize brand experience by moving beyond just visual engagement into the powerful realm of scent,” explains Raghav Bagai, Co-Founder of SW Network. “The immediate and enthusiastic response from visitors who stopped to experience the fragrance firsthand confirmed our vision for this innovative campaign.”
This activation was all about giving people a whole new sensory experience with this award winning Vanilla Caramello Body Lotion. From the moment visitors stepped in, they were hit with its drool-worthy, dessert-like fragrance, proving that body lotions can be just as fun and indulgent as their favorite sweet treats! The irresistible aroma had everyone hooked, with many saying it reminded them of freshly baked desserts and gourmet confections. And now, this beloved fragrance is beyond just a lotion, bringing its yumpossible magic to an entire body care range with an Eau de Parfum
Brand Spokesperson Stuti Sethi, Brand Lead at Plum BodyLovin’, emphasizes the strategic significance of the campaign: “Fragrance has been fundamental to Plum BodyLovin’s identity, and Vanilla Caramello Lotion exemplifies this commitment. This installation transforms traditional advertising into an unforgettable sensory moment, allowing consumers to experience our signature scent in an unprecedented way.”
This pioneering initiative represents a bold step forward in experiential marketing by SW Network, reinforcing Plum BodyLovin’s position as an innovator in the body care segment and setting new standards for consumer engagement in the beauty industry.