Mumbai: The Indian Society of Advertisers (ISA) successfully concluded its CEO Conference 2025, a landmark event that brought together top business leaders, AI pioneers, and industry experts to discuss “AI: Making Businesses Future-Ready.” Held at ITC Grand Central, Mumbai, the conference featured high-impact discussions on the transformative role of AI in business, marketing, and advertising.
One of the key highlights of the event was the unveiling of ISA’s new logo, marking a fresh and forward-looking identity for the organization as it continues to lead the way in shaping the future of advertising.
Sunil Kataria, Chairman, ISA, emphasized the organization’s commitment to staying ahead of industry trends, stating, “With AI redefining the rules of business, the ISA CEO Conference 2025 has provided a platform for leaders to share insights, debate challenges, and explore AI-powered opportunities. The unveiling of our new logo symbolizes our evolving journey as an enabler of industry transformation.”
The conference featured keynote sessions, expert panel discussions, and real-world case studies exploring how AI is revolutionizing consumer engagement, creativity, and business efficiencies. Speakers highlighted AI’s role in predictive marketing, automation, and personalization, while also addressing ethical considerations and the need for responsible AI deployment.
“AI is reshaping businesses to be more adaptive, intelligent, and future-ready. At Google, we see three key AI capabilities shaping this transformation. Multimodal AI is enriching context to enable deeply personalized experiences. Intuitive information discovery is changing how users search and interact with information, creating frictionless, intent-driven experiences. Multi-Agent systems are automating complex workflows, boosting productivity and accelerating innovation. With AI already powering many aspects of marketing—more than 80% of advertisers are using at least one AI-driven Google Search Ads product—early adopters are seeing measurable gains in efficiency and performance. As AI evolves, brands that fully embrace it will drive growth, strengthen customer relationships, and lead in the AI-first world,” said Roma Datta Chobey, Managing Director, Digital Native Industries, Google India.
The conference featured distinguished speakers, including: Rohit Jawa, CEO, Hindustan Unilever; Kumar Venkatasubramanian, CEO, Procter & Gamble; Roma Datta, Managing Director, Google; Abheek Singhi, Managing Director, BCG; and Ranjani Mani, Director and Country Head, Generative AI, Microsoft, among others.
“AI and human creativity together have the potential to redefine marketing. BCG experience shows that the time for insighting, creation and execution can reduce by as much as 90 percent and increase effectiveness by 30-50 percent,” added Abheek Singhi, Managing Director and Senior Partner, BCG.
With AI-powered technologies becoming a critical driver of business growth, the discussions at the conference underscored the need for organizations to embrace data-driven decision-making, AI-led creativity, and ethical frameworks.
The launch of ISA’s new logo at the event marks a pivotal moment for the organization, reflecting its commitment to innovation, progress, and its evolving role as a thought leader in the advertising industry.
“The new logo reflects the times we live in currently. It draws upon ISA’s strengths and rich legacy, while adding elements of the digital age to make it relevant in today’s world,” said Pops KV Sridhar, Global Chief Creative Officer, Nihilent Limited and Hypercollective.
The ISA CEO Conference 2025 successfully reinforced the importance of collaboration, knowledge-sharing, and future-forward thinking in navigating AI-driven transformation. As businesses continue to integrate AI into their strategies, ISA remains dedicated to empowering advertisers with insights and resources to thrive in an AI-first world.