Mumbai:Godrej Industries Group has launched a new campaign to celebrate the spirit of solidarity and support among women. Titled #SheForShe, the campaign highlights the diverse experiences and shared strength of women across generations, identities, and professions. Reflecting the group’s commitment to gender diversity and empowerment, this initiative emphasizes the importance of women supporting one another for collective growth and equality.
The campaign unfolds as an exchange of heartfelt letters between women – from different walks of life and with unique stories. These letters reflect shared challenges and individual triumphs while recognizing each woman’s distinct journey and contributions.
YouTube Link: Women’s Day #SheForShe
Commenting on the campaign,Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries Group said, “#SheForShe is a tribute to the everyday strength and solidarity that unite women. It celebrates diverse experiences and reminds us that when we uplift one another, we all rise together. At Godrej Industries Group, we believe true empowerment starts with recognition and support. Together, we can build a more inclusive and equitable future where every woman’s voice is heard and valued.”
Conceptualized and created by Godrej Creative Lab and the Corporate Brand & Communications Team at Godrej Industries Group, the campaign brings to life stories of women from different backgrounds – from a young woman embracing independence in Mumbai to a homemaker building a nurturing home, from a woman reclaiming her identity to a trans woman asserting her place in society. Through these personal narratives, #SheForShe encourages women to support and amplify one another’s voices.
“#SheForShe is more than just a campaign,” said Swati Bhattacharya, Head of Godrej Creative Lab. “When we speak for each other, we come from a place of understanding and appreciating each other’s path and each other’s journeys. Because every woman’s strength, fight, and triumph is connected. #SheForShe is a reminder that no woman stands alone. That our voices are louder, our impact greater, and our future stronger when we stand together. This poem isn’t just words – it’s a call to see, hear, and champion each other. And when we do that, we all win,” she added.
Shirsha Guha Thakurta, Director at Oink Films, added, “#SheForShe is a very personal piece of work for me. When women speak for women, they don’t just break barriers – they break cycles, rewrite narratives, and create space for voices that have long been silenced. This film isn’t about a movement; it’s about a mindset. A reminder that when we lift each other up, we don’t just change one life – we change the whole story”
This initiative promotes an inclusive understanding of feminism, acknowledging the importance of age, marital status, race, sexuality, and career in shaping women’s experiences.
#SheForShe will be showcased across digital platforms, social media, and Godrej L’Affaire, the group’s owned media platform. By sharing stories of support and cohesion, Godrej Industries Group continues its commitment to gender equality through inclusive workplace policies, leadership programs, and community initiatives.
Script:
#SheForShe
I wrote a love letter. A love letter for You.
To the young ones, you are only young once.
Let the streetlights kiss your skin. It’s fine.
I don’t need you home by nine.
These streets I walk, you once paved.
This life I live: Everything you braved.
And you were brave enough to marry, brave enough to carry,
The music of a thousand, different strings!
You, who’s walked alone. You, who’s always known,
That all the sky needed…was just one set of wings.
You, who loves within the lines.
You, whose love is undefined.
A Woman, not a shape or mold,
You’re a story waiting to be told.
You, they tried to erase. Silence. Bleed.
You refused to be unseen.
We wrote a love letter. A love letter so you can live knowing you are more, more than what you have to give.
So when you start to speak for her. And her. And her.
You’ll speak for you. You’ll speak for me.
You’ll speak, so you can set us free.
#SheForShe