Mumbai: Global apparel retailer UNIQLO today unveils its latest Spring Summer campaign, ‘Life in Linen,’ starring Bollywood icons and UNIQLO Brand Endorsers, Kareena Kapoor Khan and Sidharth Malhotra. Ahead of peak summer season, this campaign encapsulates the effortless elegance and versatility of UNIQLO’s Premium Linen Collection.
The ‘Life in Linen’ campaign portrays linen as the ideal choice for the summers, blending comfort with timeless style. From moments of serenity to relaxed gatherings, two distinct films showcase both, Kareena and Sidharth as they go about their day, reflecting the effortless versatility of linen in everyday life.
Kareena Kapoor Khan’s Life in Linen
In the campaign, Kareena Kapoor Khan is seen wearing the UNIQLO Premium Linen shirt, showcasing its light and airy texture. Whether she’s soaking up the morning sunlight at home, strolling through a flower shop, or enjoying a relaxed picnic with friends, Kareena gracefully demonstrates how the shirt is the perfect choice for a versatile and stylish day. Each moment highlights her effortless elegance, as the fabric moves with her, embodying the ease and versatility of Life in Linen.
Commenting on the campaign, Kareena Kapoor Khan shared, “Linen is a staple in my wardrobe, especially during the hot, Indian summer. I love how it keeps me cool and comfortable and is perfect for Mumbai’s weather. UNIQLO’s Premium Linen Shirts are versatile and perfect for my everyday routine.”
Sidharth Malhotra’s Life in Linen
Sidharth Malhotra’s film captures his easy going yet dynamic lifestyle, where comfort meets style. Starting with the serenity of pulling up the blinds to let in the morning light, Sidharth’s linen shirt radiates comfort and sophistication. As he goes about his day—from enjoying a jog with his dog, to hanging out with friends on a terrace—the softness and breathability of the fabric takes spotlight. The campaign encapsulates how UNIQLO’s Premium Linen adapts effortlessly to various occasions, ensuring style and ease with every step.
Sidharth adds, “Summers call for fabrics that are breathable, comfortable, and stylish, and Linen never lets me down. The UNIQLO Premium Linen Collection keeps me both comfortable and looking effortlessly sharp, making it perfect for any occasion.”
Nidhi Rastogi, Marketing Director at UNIQLO India, adds, “Summers and linen are the perfect match. With the ‘Life in Linen’ campaign, we aspire to highlight the quality and breathability of our linen collection – an essential for the season no matter the occasion. Made with 100% European premium linen, this product is a great reflection of UNIQLO’s LifeWear promise of quality and timeless appeal. Featuring Kareena Kapoor Khan and Sidharth Malhotra, the campaign beautifully captures our LifeWear philosophy—timeless, quality apparel for every moment.”
The campaign film features both Kareena and Sidharth in a variety of pieces from the Linen collection. Kareena is seen in the Premium Linen Shirt, Linen Cotton Tapered Pants, and Linen Blend Easy Pants; whereas Sidharth is seen in the Premium Linen Shirt, Linen Blend Shorts and the Linen Blend Relaxed Pants. Each item is thoughtfully designed for the season, balancing style with comfort. Through seamless transitions, the film transports viewers from one serene moment to the next, emphasizing the effortless nature of the fabric and the ease it brings to daily life.
The 30-second films will be available across multiple channels, including digital platforms, print, outdoor advertising, and in-store displays. The Premium Linen Collection is now available at all UNIQLO stores and online at UNIQLO.com, inviting customers to experience the elegance and versatility of Linen.
Link to the campaign video:
Link to the campaign video: