Mumbai: Cadbury Gems, one of India’s most vibrant and beloved bite-sized chocolate brands, is all set to take you on an intergalactic trip with its latest campaign. True to the brand’s spirit of masti, the new film brings together an explosion of colours and the magic of outer space to create a delightful experience for kids while echoing the brand tagline “Jitney Colours Utni Masti.”
This time, Cadbury Gems takes the fun beyond Earth, into the limitless wonders of outer space, where an unexpected yet exciting adventure unfolds. Packed with super fun characters, a vibrant cosmic setting, and a captivating storyline, the film is bound to capture the imagination of viewers and leave them craving both, masti and a pack of Cadbury Gems!
The campaign is set to be launched across television, digital platforms, and social media, ensuring that the fun reaches every corner of the country.
Experience a colourful adventure like never before—because when it comes to Cadbury Gems, the masti is truly out of this world!
Speaking about this, Mr. Nitin Saini, Vice President – Marketing, Mondelez India, said, “Gems is an iconic brand that has sparked spontaneous masti with its colourful world for over 5 decades now. Inspired by child-like curiosity and imagination, our new campaign manifests the brand’s purpose beautifully by depicting the colourful Gems buttons in the wonder-filled cosmos. We hope our consumers love it as much as we loved creating it.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “We are very excited to launch a fun new campaign for Cadbury Gems. This brand stands for abundance of colours and masti, and the film delivers on all of that and more. Kids everywhere love outer space and all the colourful wonders that it holds. We’ve just brought those curiosities to life with a visual spectacle. The film will definitely strike a chord in the kids’ hearts and has potential to become one of the most memorable chocolate ads in modern times.”
Watch the film here: https://www.youtube.com/watch?v=_KTLkinxeaY
CREDITS: TEAM Ogilvy India