Mumbai: In a world where hospitals are often seen as cold, clinical spaces driven by technology and infrastructure, Gleneagles Hospitals is setting a new benchmark with its latest campaign under the positioning of, “Where Good People Make You Feel Better.” Unlike conventional healthcare communication, this campaign shifts the focus from just advanced medical expertise to something equally vital—the warmth of human care.
Anurag Yadav, CEO, Gleneagles Healthcare India said, “At Gleneagles Hospitals, we believe that the true essence of healthcare lies not just in advanced technology or medical expertise, but in the genuine human connections we foster. Our campaign, ‘Where Good People Make You Feel Better,’ embodies this philosophy, reminding everyone that behind every treatment and every care plan, there are compassionate individuals dedicated to healing.”
As part of the IHH Healthcare network, Gleneagles Hospitals has established itself as a leader in cutting-edge treatments and medical standards in cities like Bengaluru, Chennai, Mumbai, and Hyderabad. In addition to its technological prowess, this campaign highlights the hospital’s deep understanding of patients and their unique healthcare challenges. It assures people that beyond the machines, medical protocols, and specialists, there exists a team of compassionate individuals dedicated to healing—human first, experts next.
Richard Roy, Group CMO, Gleneagles Hospitals India added, “Our team at Gleneagles Hospitals understands that patients need more than just medical excellence; they need reassurance, kindness, and a sense of belonging. By highlighting these everyday moments of compassion through a human narrative, we’re emphasizing what it means to provide holistic healthcare that truly puts people first.”
Through this campaign, Gleneagles Hospitals aims to break the stereotype of impersonal healthcare by highlighting the genuine human connections that define care beyond treatment.
At the center of the campaign is a film that narrates the story of recovery of an elderly couple. It defines how care, understanding and post hospitalization follow up goes long way to a healthy recovery.
Speaking about the thought behind the campaign, Sachin Talwalkar, Chief Creative Officer, Havas Life Mumbai said, “This campaign introduces a fresh perspective on hospital communication. We took the campaign out of the hospital because the impact of time spent in a hospital extends beyond the patient to their entire family. People don’t just remember the treatment—they remember how they were made to feel. And that’s what sets Gleneagles Hospitals apart – their unwavering commitment to human-centered care, which is the heart of this campaign.”
By launching “Where Good People Make You Feel Better,” Gleneagles Hospitals sends out a powerful message—that healthcare isn’t just about treatment; it’s about people. Because at the heart of good healthcare are good people.
Campaign Link: https://www.youtube.com/watch?v=cd2dVQ_qltA