Mumbai: CashKaro, India’s leading cashback platform, has unveiled India’s first-ever Ghibli-style advertisement, delivering a playful yet hard-hitting message about the inefficacy of coin-based cashback. The animated campaign takes a cheeky dig at coin apps, emphasizing that “Coins Are All Bakwas, Real Cashback is CashKaro Ke Paas.”
In an era where many platforms lure users with virtual coins that often have complex redemption value, limited usability or expiry dates, CashKaro reinforces its promise of real cashback — directly credited as real money via UPI that users can transfer to their bank accounts. The visually stunning ad, inspired by the iconic Studio Ghibli animation style, sets a new benchmark in digital advertising with its unique storytelling approach and vibrant, hand-drawn aesthetics.
Swati Bhargava, Co-founder of CashKaro and EarnKaro, said, “People are tired of earning Cashback coins that feel more like a gimmick than real savings. Today’s consumers see through marketing fluff and focus on the real value, not just flashy cashback coins that are hard to use. At CashKaro, we give users ‘Real Cashback’ — real money that can be transferred to the bank accounts and actually spent, rather than being stuck with coins and points that have restrictions. Over the years, we have returned more than ₹1,000 crore in real cashback to our users, proving that savings should be tangible and beneficial. This campaign is a fun yet powerful way to reinforce that CashKaro is the real cashback king.”
Ishan Agarwal, Director – Brand & Creative at CashKaro and EarnKaro, added, “We are always looking out for creative ways to connect with our audience, and this campaign is a perfect example of how storytelling can make an impact. The idea behind this campaign was to blend art with advertising. The Ghibli-style animation is not just visually stunning but also helps us deliver our message in a fun, engaging, and memorable way. In a market flooded with apps that offer coins with limited usability, we wanted to highlight how CashKaro stands apart by providing real cashback that users can spend. This campaign cuts through the noise, grabs attention, and helps in connecting with the audience with more lighthearted and visually striking content.”
Link to the Ad: https://www.youtube.com/watch?v=MJXMCwwNoTg
High Resolution ad: https://we.tl/t-IU7RNDyj3H
With this campaign, CashKaro aims to resonate with today’s digital-savvy consumers who prefer tangible, real-world benefits over complicated reward structures. The brand continues its mission of helping users save effortlessly while shopping across platforms like Amazon, Flipkart, Myntra, and more.