Mumbai: Kolkata Knight Riders (KKR) are taking fan engagement to the next level with Knight Bite, an exciting new long-term initiative that brings fans closer to their favourite players through food.
To launch this initiative, KKR has partnered with TTK Prestige, India’s leading kitchen appliances brand, for #Let’sGetCooking with Knight Bite—a five-episode digital series premiering on March 30. Hosted by celebrity Chef Kunal Kapur, the show offers fans a behind-the-scenes look at KKR players as they cook, chat, and take on fun kitchen challenges, revealing a whole new side of them.
Watch the first episode here: https://www.youtube.com/watch?v=mhePj0Shqhk
“Our partnership with TTK Prestige is more than just a collaboration – it’s a celebration of Indian culture and the shared passions that unite our fans beyond cricket,” says Binda Dey, Group Chief Marketing Officer of Knight Riders Sports.
“Through our research, we found that beyond their love for the game and KKR, our fans are deeply passionate about food and fitness. This insight led us to introduce two new IPs that offer fresh, meaningful ways to connect with them. ‘Knight Bites’ is the first of these initiatives, and we are thrilled to bring it to life with TTK Prestige. It’s more than just a series—it’s a way to showcase our players’ personalities beyond the field while celebrating something that brings us all together: the love of food.”
Speaking on the collaboration Venkatesh Vijayaraghavan- MD & CEO, TTK Prestige from TTK Prestige said, “Cricket and food have a way of bringing people together, and ‘Knight Bite’ is a perfect fusion of both. At TTK Prestige, we’ve been a part of Indian kitchens for decades, making cooking effortless and enjoyable for generations. This collaboration with KKR allows us to reimagine the kitchen as a space of fun, energy, and shared experiences—just like the game itself. Watching players step off the field and into the kitchen, taking on challenges with camaraderie and humour, makes this series truly special, and we’re thrilled to be a part of it.”
Cricket in India is more than just a sport—it’s an emotion. And just like food, it has the power to bring people together across cultures and generations. Knight Bites merges these two passions, giving fans a rare, unfiltered glimpse of KKR players beyond the cricket pitch. With TTK Prestige’s cutting-edge kitchen appliances in action, the show transforms cooking into an engaging and entertaining experience, filled with humour, camaraderie, and friendly competition.
During the next year, KKR will grow their platform into a year-long program which will include special events, workshops, and merchandise for select fans. Stay tuned as #KnightBite and more exciting fan-focused content unfold this season, offering fresh ways to celebrate KKR—both on and off the field!
