Mumbai: Swaraj Tractors, a leading brand and part of the Mahindra Group, proudly announced the continuation of its partnership with legendary cricketer and loyal customer, MS Dhoni. This continued collaboration reflects Swaraj’s commitment to empowering Indian farmers with innovative and reliable mechanization solutions.
Since the original announcement in June 2023, MS Dhoni’s association has strengthened Swaraj’s connection with the farming community. His personal experience as a farmer and deep-rooted ties to agriculture make him an ideal ambassador for the brand. Dhoni’s influence has not only bolstered Swaraj’s presence but also inspired farmers across generations to embrace modern, tech-driven agricultural practices. This partnership underscores Swaraj’s focus on empowering youth and progressive farmers while remaining true to the values trusted by India’s farming community.
Speaking about the extension of this collaboration, Gaganjot Singh, CEO of Swaraj Division at Mahindra & Mahindra Ltd., said, “We are delighted to continue our partnership with MS Dhoni, whose values resonate deeply with Swaraj’s mission of driving agricultural innovation. Dhoni’s endorsement reinforces our commitment to empowering farmers and inspire the next generation to adopt advanced mechanization solutions.”
Sharing his thoughts, MS Dhoni stated, “Farming is not just a passion for me—it’s a way of life. Swaraj has been a trusted partner in my agricultural journey, helping me tackle challenges with confidence. I am proud to continue working with a brand that strives to make a meaningful difference in farmers’ lives and contribute to the progress of Indian agriculture.”
The renewed partnership will feature MS Dhoni in upcoming campaigns showcasing Swaraj’s state-of-the-art tractors, innovative features, and farmer-centric benefits, further strengthening the brand’s connection with its audience.
Watch Dhoni’s association with Swaraj Tractors develop through the years in the digital films below: