• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

    St. Jude India ChildCare Centres Launches “Renu Vs The City” Campaign Highlighting Families’ Struggle During Childhood Cancer Treatment

    Parag Milk Foods Elevates Nitin Kanodia to Lead Avvatar Sports Nutrition Brand

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

    CloudTV Launches Connected TV Advertising Platform, Ties Up with Magnite to Reach Over 12 Million Viewers

    Sahi Launches Advanced Web Terminal to Empower India’s High-Performance Retail Traders

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    S8UL Esports Bolsters Call of Duty: Mobile Roster with Global Stars Jezz, Frann, and Marvel

    Zee Marathi’s Kamali Sets World Record with 3,000 Children Chanting Shivstuti in Grand Tribute to Chhatrapati Shivaji Maharaj

    Kareena Kapoor Khan Opens Up on Home Break-In Trauma, Parenting, and Embracing Natural Beauty at We The Women 2025

    16-Year-Old Badminton Sensation Tanvi Sharma Signs Exclusive Management Deal with IOS Sports & Entertainment

    “Do You Realise You Have Denied Your Children a Mother?” – Karan Johar Opens Up About the Cruelest Comment He Ever Faced

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Edstead Elevates Elvis Anthony to Chief Creative Officer to Spearhead Creative Vision

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Raheja Universal Closes ₹1,726 Crore in Sales at Solaris, Vashi NX’s Landmark Residential Project

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

  • International Roundup

    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

  • Guest Articles

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

    St. Jude India ChildCare Centres Launches “Renu Vs The City” Campaign Highlighting Families’ Struggle During Childhood Cancer Treatment

    Parag Milk Foods Elevates Nitin Kanodia to Lead Avvatar Sports Nutrition Brand

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

    CloudTV Launches Connected TV Advertising Platform, Ties Up with Magnite to Reach Over 12 Million Viewers

    Sahi Launches Advanced Web Terminal to Empower India’s High-Performance Retail Traders

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    S8UL Esports Bolsters Call of Duty: Mobile Roster with Global Stars Jezz, Frann, and Marvel

    Zee Marathi’s Kamali Sets World Record with 3,000 Children Chanting Shivstuti in Grand Tribute to Chhatrapati Shivaji Maharaj

    Kareena Kapoor Khan Opens Up on Home Break-In Trauma, Parenting, and Embracing Natural Beauty at We The Women 2025

    16-Year-Old Badminton Sensation Tanvi Sharma Signs Exclusive Management Deal with IOS Sports & Entertainment

    “Do You Realise You Have Denied Your Children a Mother?” – Karan Johar Opens Up About the Cruelest Comment He Ever Faced

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Edstead Elevates Elvis Anthony to Chief Creative Officer to Spearhead Creative Vision

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Raheja Universal Closes ₹1,726 Crore in Sales at Solaris, Vashi NX’s Landmark Residential Project

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

  • International Roundup

    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

  • Guest Articles

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Advertising Brands

Apollo Tyres and VML India Unleash the power of the SUV with their New Campaign.

News Desk by News Desk
April 9, 2025
in Brands, Campaigns
0
Apollo Tyres and VML India Unleash the power of the SUV with their New Campaign.
0
SHARES
42
VIEWS
Share on FacebookShare on Twitter

Featuring Cricket Legend Sachin Tendulkar.

Mumbai: Global marketing transformation company VML, has partnered with Apollo Tyres Ltd., India’s leading tyre manufacturer, to launch its latest campaign, “Bring out the SUV in your SUV”, promoting the Apollo Apterra SUV Tyre Range. The campaign, crafted by VML India, aims to resonate with SUV owners across India, highlighting the need for tyres that can handle diverse terrains and conditions.

The campaign recognizes the inherent versatility of SUVs, designed to conquer every terrain – from city streets to rugged landscapes. Apollo Apterra tyres, with their 2X stronger technology, are positioned as the ideal partner to unlock an SUV’s full potential, enhancing both city performance and off-roading capabilities.

“This campaign dives deep into the minds of SUV owners and understands that what they need for their vehicle is a tyre that can match its power. VML has positioned Apollo Apterra tyres as the best partner to help unleash full potential of an SUV across all terrains in India – from city streets to rocky roads, smooth highways to uneven landscapes, chaotic city traffic to steep mountains,” said Rajesh Dahiya, Vice President, Commercial, at Apollo Tyres.

 “Apollo Tyres as a company has always stood for breakthrough innovations,” said Babita Baruah, CEO, VML India. “But more than that, it’s their vision to empower every vehicle owner on and off-road and bring out the best in their vehicle. That’s what adds meaning to every piece of work.”

 The campaign’s centrepiece is a high-octane TVC featuring Indian cricketing legend Sachin Tendulkar, a long-standing brand ambassador for Apollo Tyres. The TVC showcases the seamless transitions of the SUV equipped with Apollo Apterra tyres across various terrains, emphasizing the tyre’s ability to deliver legendary performance.

Sundeep Sehgal, Senior VP & Executive Creative Director at VML Delhi, elaborated on the campaign’s vision: “The idea is to go beyond selling tyres. To build and own a one-of-a-kind off-roading culture by empowering SUV owners to bring out the best in their SUVs.”

 The TVC utilizes smooth match cuts and energetic music to visually represent the effortless navigation of the SUV through urban and adventurous environments. This highlights the power of Apollo Apterra tyres in unlocking an SUV’s true potential.

The “Bring out the SUV in your SUV” campaign, launched on April 1, 2025, is set to roll out across various platforms, including television, digital, and social media, aiming to engage SUV owners and enthusiasts across the country.

Tags: Apollo TyresSachin Tendulkar.VML India

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?