This initiative is part of Chinese Wok’s larger cricket season celebration, designed to bring fans closer to the game through a multi-layered engagement strategy.
Mumbai: As cricket takes centre stage across the country, Chinese Wok, India’s largest Chinese QSR chain, is tapping into the nation’s shared love for the sport with its cricket season-themed digital contest, #ChineseWokMVP. Hosted on the brand’s Instagram page (@chinesewokin), the contest invites cricket fans to participate in fast-paced match-related quizzes, turning every game night into an opportunity to test cricket knowledge and win meal vouchers.
The #ChineseWokMVP initiative is designed to build a vibrant community of cricket-loving foodies by encouraging real-time interaction during the high-energy cricket season. The campaign has seen over 1,000 participants within weeks and has so far delivered a 25% spike in Instagram followers — making it one of the brand’s most engaging social initiatives yet. To join in, users simply need to follow Chinese Wok on Instagram, answer simple cricket match trivia and make predictions on game days, turning each match into a moment of connection and celebration.
Speaking on the campaign, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, said: “Cricket is more than just a sport in India, it’s a shared experience that brings people together. With #ChineseWokMVP, we wanted to channel that energy into a fun, rewarding format that aligns with our brand’s youthful personality. It’s been exciting to see our community grow and engage with us in real time, and we’re committed to building more such moments that go beyond the plate.”
This initiative is part of Chinese Wok’s larger cricket season celebration, designed to bring fans closer to the game through a multi-layered engagement strategy. From cricket-themed packaging and ₹99 Superrr Bowl combos to immersive AR-led in-store experiences and interactive digital contests, the brand has created a festive atmosphere that lives both online and offline. With strategic ad placements during league broadcasts and regional voiceovers, Chinese Wok is not just present during the cricket season, it’s actively elevating every match moment while deepening its connect with Gen Z and millennial audiences.
Renowned for managing successful Quick Service Restaurant (QSR) brands like Chinese Wok, Big Bowl, and The Momo Co., Lenexis Foodworks has redefined the dining experience with its commitment to affordability, quality, and innovation.
By blending real-time engagement with a format that resonates with cricket fans, Chinese Wok is not just joining the conversation around cricket season, it’s creating moments that fans can interact with and enjoy, both online and at mealtime.
Fans can still jump in on the cricket action and win exclusive meal vouchers. Follow @chinesewokin on Instagram and stay tuned every match night.
Instagram – https://www.instagram.com/chinesewokin/?hl=en
