As fatigue sets in, the emotional and physical toll becomes evident, mirroring the real-life challenges mothers face nightly —often silently and selflessly.
Mumbai: Himalaya BabyCare, a brand known for its gentle and trusted care, has launched a powerful digital video campaign (DVC) for the occasion of Mother’s Day. Rooted in a powerful social experiment, the campaign captures a moving portrayal of the tireless commitment that mothers embody— especially during sleepless nights.
The film places four individuals in a controlled setting where they are woken up at random hours and asked to perform parenting tasks like folding clothes and singing lullabies. As fatigue sets in, the emotional and physical toll becomes evident, mirroring the real-life challenges mothers face nightly —often silently and selflessly.
Mothers are constantly and intuitively working toward the well-being of their children—whether it’s waking up in the middle of the night to soothe a cry, sterilizing bottles, tracking sleep cycles, or preparing nutrient-rich meals. Even when the world rests, mothers remain alert and responsive to the needs of their little ones. This invisible labour, driven by love, is what truly keeps a household running and a child thriving. By simulating the unpredictable schedule of parenting, the experiment aims to bring awareness to the often-invisible labour mothers perform around the clock.
This Mother’s Day, Himalaya BabyCare turns the spotlight on these unseen efforts, with a simple message of gratitude: thank you, moms, for always being there—even when the world sleeps. This year, the theme of Mother’s Day—“Strength of Love”—perfectly captures the spirit of Himalaya BabyCare’s latest campaign. Through the DVC and its social experiment, the brand highlights how a mother’s strength doesn’t always roar; sometimes, it shows up quietly in the middle of the night—in lullabies, midnight feeds, and countless selfless acts. It’s this quiet, unwavering love that powers every sleepless night and every moment of care. Himalaya BabyCare celebrates this enduring strength that only a parent’s love can hold.
Speaking about the campaign’s inspiration, Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company, shared, “Mothers are the heartbeat of every home—tirelessly giving, nurturing, and caring without expecting anything in return. This Mother’s Day, we wanted to pause and say thank you. This campaign is our humble / heartfelt tribute to every mother who wakes up at odd hours, sacrifices her comfort, and puts her child’s well-being above all else. At Himalaya BabyCare, we are deeply grateful to be a part of this incredible journey of motherhood alongside them.”
With this campaign, Himalaya BabyCare reaffirms its commitment to support mothers every step of the way with science-based, herbal solutions that nurture babies with the gentlest care.
Link to the DVC: https://www.youtube.com/watch?v=6i80R4lYpuo
