Robust growth underscores advertiser confidence across FMCG, e-commerce, fintech, and auto sectors as IPL strengthens its grip on summer media planning.
Mumbai: The 2025 edition of the Indian Premier League (IPL) has delivered a solid 19% surge in commercial ad volumes during the first 57 matches, according to the latest insights from TAM Sports. The findings highlight the tournament’s continued strength as a high-impact platform for brands across sectors.
The “TAM Sports – IPL 18 Advertising Report (First 57 Matches) – Sixth Update” offers an in-depth look at advertising trends for the current season, revealing that ad volumes have been indexed at 119 for IPL 18, up from a base of 100 in IPL 17 (2024). The expanded coverage, now spanning 28 channels versus 26 last year, points to a broader media footprint and increasing demand.
By focusing exclusively on commercial advertisements — omitting promos, fillers, and short-duration content — the report provides a clear and focused view of the brand-driven advertising landscape during IPL 2025.
Key Takeaways:
- 19% YoY Growth in commercial ad volumes in the first 57 matches of IPL 2025.
- 28 Channels aired IPL 18, compared to 26 in IPL 17, indicating expanded reach.
- Strong advertiser participation continues across FMCG, e-commerce, fintech, and auto categories.
- Non-commercial content excluded, ensuring sharper insights into brand activity.
The report also includes trend analysis from previous IPL seasons, including IPL 14, highlighting shifts in category dominance and channel genre preferences — essential insights for brands refining their mid-season strategies or planning ahead.
With IPL’s unmatched reach across broadcast and digital platforms, the upward trend in ad volumes reinforces its status as a flagship media property. For marketers and media planners, IPL remains a crucial pillar in driving brand awareness, consumer engagement, and campaign visibility throughout the summer season.
