OPERATION SINDOOR” Weekly News Viewership Reaches the Highest Level! * 507 million Viewers watched News in BARC WK18 (3rd – 9th May 2025)

News Genre peaked and accounted for 16% of TV Viewership during the three critical days (7th, 8th, 9th May 2025) as against the usual 6%

Mumbai: BARC India’s TV Viewership data during OPERATION SINDOOR shows that when it comes to a significant news event, that touches everybody’s lives, people turn to television to get their news and stay updated with the latest developments.

TV News Viewership for Week 18 (3^rd to 9^th May) during which OPERATION SINDOOR was carried out by the Armed Forces of India, scaled a new high, even as the Nation was transfixed by events that rapidly unfolded during OPERATION SINDOOR.

This is amply reflected in TV News viewership data:

1.Highest week for Hindi News in Week18’25 (OPERATION SINDOOR)

HSM 2+/ Rat%(Sum) Note: Data considered is after Wk 10’ 2022 resumption with current set of channels

2.Hindi News also clocked the highest ATS of 60 mins, an increase of 67% over ATS of Pre Pahalgam weeks (HSM 2+).

3.Hindi News share increased from 3% to 13% during Week18 Wed-Fri (OPERATION SINDOOR) compared to Pre Pahalgam weeks. Hindi News share at 15+ HSM increased from 4% to 15%, in the same period, which is above the share it garnered during the surgical strikes in 2016.

4.Daily tune-ins increased on Hindi News on critical days (Wed-Fri):

– 73 Mn to 142 MN (HSM 2+)

5.Increase in viewership during MEA Briefs

HSM 2+/ AMA

6.65 Mn New viewers (wrt to Wk12-15) tuned in to Hindi News. These New viewers had not sampled Hindi News in the last 1 month.

* Since data resumption in Week 10, 2022

** The above data is based on BARC India unrolled database.