Anupama concluded with a powerful reminder: “The idea must always come first.”
Mumbai: Anupama Ramaswamy – Chief Creative Officer and Joint Managing Director, Havas Creative India, in a compelling session, Anupama shed light on the ideas that sparked passionate debate and admiration in the jury room. With a focus on work that combined bold creativity and cultural sensitivity, she walked through several campaigns that stood out not just for their craft, but for the change they aimed to create.
Key Highlights:Lays x UNA – “Farm Equal”:A fresh take on gender roles in agriculture, this campaign brought visibility to women farmers and their equal contribution in farming. It cleverly used a popular brand platform to ignite a conversation around gender equality in rural India.
Reliance “Pink Star Rating”:A ground-breaking safety initiative, this campaign introduced the world’s first global safety rating for women travellers. It addressed a universal concern through a smart, scalable solution backed by technology and data.
Mahindra – “Nanhi Kali”:Breaking the stereotype of girls being confined to household chores, this campaign empowered young girls through football, pushing forward the idea that sports can be a tool for education and self-worth.
Navneet – Colour Blindness Book:With over 1 crore Indian children affected by colour vision deficiency, Navneet created a textbook to help detect and support students with colour blindness — a simple idea with profound impact on accessibility in education.
Sabhyata x Motherhood – Diwali Ad:Shining a light on working mothers in corporate India, this ad broke away from traditional festive narratives to celebrate real, relatable women who balance family and career.
Vaseline – For the Trans Community:Designed specifically for the skincare needs of transgender individuals, this campaign was a pioneering step in inclusive product development and representation.
Japan’s Surname Reform Campaign:Advocating for gender equality through the right to choose a surname post-marriage, this campaign supported policy change and highlighted the importance of identity.
Anupama concluded with a powerful reminder: “The idea must always come first.” It’s not about jumping on a cause; it’s about finding the big idea that can truly drive it forward. Creativity, when rooted in truth and insight, becomes a powerful catalyst for social change.
