The campaign encourages people to pause, reconnect, and check in on those around them with just one powerful word: Hi.
Mumbai: Zuno General Insurance, a new-age digital insurer, has launched a heartfelt campaign, ‘Say Hi’, as a reminder of the power of small gestures—especially in today’s fast-paced, hyper-digital world where meaningful connections often take a back seat. Marking with the Mental Health Awareness Month, the campaign encourages people to pause, reconnect, and check in on those around them with just one powerful word: Hi.
When life moves at the speed of scrolls and swipes, genuine connection can get left behind and silent struggles overlooked. We leave messages unread, miss chances to check in, or forget to follow up with the people who matter. Sometimes, the people we pass by every day may be the ones silently struggling. “Say Hi” is rooted in a simple but profound insight: that reaching out — even with just a Hi — can open the door to healing, comfort, or a meaningful conversation.
Behind every screen or silence, someone may be waiting to be heard and seen. Zuno’s latest campaign, ‘Say Hi’, is a reminder that a small gesture can make a big difference.
“At Zuno, ‘easy, breezy, surely’ isn’t just a brand promise, it’s a way of being. We are here to make life a little lighter not just through insurance, but by fostering real, human connections. Our brand’s signature outreach symbol signifies connection, and this campaign brings that philosophy to life. Whether it’s simplifying claims or the act of reaching out, Zuno is committed to making the hard stuff a little easier including talking about mental health,” said Ketan Mankikar, Vice President & Head of Marketing, Zuno General Insurance.
The campaign captures everyday scenarios where moments of disconnection quietly creep in—between colleagues at work, old friends, and even within families through thumb stopper videos and reels. It is being promoted across digital platforms to capture attention and spark reflection. In addition, Zuno is hosting an interactive AMA (Ask Me Anything) session on Instagram with a mental wellness professional, allowing users to ask questions via comments or DMs. The expert will respond to these queries through a video message on the brand’s social media page, marking the culmination of the initiative.
The SayHi campaign aims to foster genuine conversations, encourage empathy, because sometimes all it takes is a simple ‘Hi’.
1. PG Stories – https://youtube.com/shorts/809SCjPq_JQ?feature=share
2. Office Moments – https://youtube.com/shorts/T1GJ6dMKN0w?feature=share
3. Last Bench – https://youtube.com/shorts/gjJ3D0lxZbE?feature=share